Kyiv National Economic University named after Vadym Hetman

Okunieva Olha Volodymyrivna

department:Department of Marketing named after A.F.Pavlenko
Position:PhD, Senior Lecturer
teacher degree: none
Degree:Ph.D. in Economics
Experience:6
Biography:
Senior lecturer at the Marketing Department at the Kyiv National Economic University named after Vadym Hetman. I collaborate with KNEU from 2013.
 
I have been running seminar classes of Marketing Research, Consumer Behaviour, Advertising Management for both Bachelor's and Master's students. In 2015 year I launched the author's course "Research Methodology", which is successfully run yearly.
 
My research activities focus on internal marketing, client orientation, customer value, marketing management, luxury marketing and study of affluentals. I employ the author's scientific concept of the internal marketing. 
 
I'm an experienced digital strategist. For 10 years, I have been leading a personal practice of development of marketing strategies and concepts for projects and companies, mainly in FMCG, IT (app / online services), education, beauty, luxury and fashion sectors, on the ukrainian market as well as markets of Europe, USA and Canada. I continiously undertake the internships and trainings in universities and enterprises in Ukraine.
 
I earned a Master's Degree in Economics, specialization in Marketing Management, and a PhD in Economy of Enterprises both in KNEU named after Vadym Hetman.