Kyiv National Economic University named after Vadym Hetman

Competitiveness of enterprise

Purpose of the science: to form students the theoretical knowledge and the practical skills of management competitiveness of the enterprises in modern business conditions.

Objectives of the science:are researching of the theory, the domestic and the foreign of the experience of assessment and management competitiveness of enterprises.

The outcome of a learning:
Subject to successful fulfillment of the requirements for the mastery of science the student will be able to:
- to identify all kinds of competitive advantages of the enterprise;
- use competitiveness factors to create competitive advantage of the enterprise;
- to perform the calculations that connect with the quantitative assessment the magnitude of the degree of intensity of competition in the industry;

- to clarify the scale of the competitive environment of the enterprise and assess the balance of power in the market
- economically substantiate and to concretize the functions of management competitiveness of the enterprise;
- practical to apply models and methods of assessment the competitiveness of enterprise;
- to substantiate and determine the type of potential enterprise for it development, competitiveness, value and efficiency.

Last redaction: 08.02.16

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