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Department of Marketing named after A.F.Pavlenko»
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Havrysh Yuliia Olehivna

Yuliia Havrysh

Department:	Department of Marketing named after A.F.Pavlenko
Position:	Associate Professor
Teacher degree:	associate professor
Degree:	Ph.D. in Economics
Teaching Experience:	7
Iuliia Gavrysh, PhD in Economics 2016: graduated from the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” with a degree in Marketing. 2021: defended her dissertation for the degree of Doctor of Philosophy on “Increasing the competitiveness of publishing and printing enterprises in the face of market uncertainty”. Courses taught: “Marketing”.

Department:	Department of Marketing named after A.F.Pavlenko
Areas of research:	Profiles in international scientometric databases: Scopus: https://www.scopus.com/authid/detail.uri?authorId=57211269970 ORCID: https://orcid.org/0000-0001-9825-2393 Google Scholar: https://scholar.google.com/citations?hl=uk&user=JuEQUKIAAAAJ
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Publications:

Monographs:

1. Modern aspects of industrial enterprises management: monograph / Makaliuk I.V., Krush N.P., Pohrebniak A.Y., Polishchuk S.V., Havrysh Y.O. - Polytechnic Publishing House, 2018. 254 p. (Ukrainian)

2. Competitiveness of publishing and printing enterprises in conditions of uncertainty [Electronic resource]: monograph / OA Havrysh, S.O. Solntsev, A. Kukharuk, Y. Havrysh, T. Roik - Kyiv : Igor Sikorsky Kyiv Polytechnic Institute, 2023. - 174 с. (Ukrainian)

Publications in periodicals included in the list of of professional journals of Ukraine, in scientometric databases, including Scopus, Web of Science, Core Collection Patents and copyrights:

1. Solntsev S.O., Gavrysh I.O. Modeling the competitiveness of publishing and printing enterprises taking into account the level of their information activity. Entrepreneurship and innovation. 2020. Issue 11. Ч. 2. С. 131-137. URL: http://www.ei-journal.in.ua/index.php/journal/issue/view/29/64. (Ukrainian)

2. Gavrysh O. A., Gavrysh I. O. Influence of an effective motivation system on increasing the competitiveness of the enterprise. Business Inform. 2021. №7. C. 247-252. https://doi.org/10.32983/2222-4459-2021-7-247-252 (Ukrainian)

3. Gavrysh O. A., Solntsev S. O., Zozulov O. V., Gavrysh I. O. Research of the effectiveness of marketing strategies in the machine-building industry. Scientific notes of Lviv University of Business and Law. Economic series. Legal series. 2021. № 30. С. 165 - 171. URL: https://nzlubp.org.ua/index.php/journal/article/view/490 (Ukrainian).

4. Gavrysh O. A., Zozulov O. V., Gavrysh I. O. Alternative forms of financing small and medium-sized businesses in Ukraine: opportunities and prospects. Economy and society. 2022. № 35. URL: https://economyandsociety.in.ua/index.php/journal/article/view/1125 DOI: 10.32782/2524-0072/2022-35-50 (Ukrainian).

5. Gavrysh O. A., Kukharuk A. D., Gavrysh I. O. Economic harmonization of industrial enterprises on the basis of sustainable production. Business Inform. 2022. №2. C. 34-39. https://doi.org/10.32983/2222-4459-2022-2-34-39 (Ukrainian)

6. Gavrysh O. A., Solntsev S. O., Roik T. A., Gavrysh I. O. The impact of COVID-19 on business. Scientific Notes of Lviv University of Business and Law. Economic series. Legal series. 2022. № 32. С. 4-10. URL: https://nzlubp.org.ua/index.php/journal/article/view/514 (Ukrainian).

7. Gavrysh O., Kukharuk A., Gavrysh I. Innovative determinants of the investment attractiveness of a country: the case of Ukraine. Sciendo. Marketing of scientific and research organizations. 2022. Vol. 44, Issue 2, p. 21–40 DOI: https://doi.org/10.2478/minib-2022-0007

8. Bykova A., Lobza A., Gavrysh J., Soroka I., Karpenko Y. The Effectiveness of Bonus Payment as a Financial Incentive for Top Management. WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 19, 2022, Art. #133, p.1476-1492. https://doi.org/10.37394/23207.2022.19.133 (Scopus)

9. Havrysh Yu., Tulchynska S., Symonenko A. The Labor Market in Ukraine During the War: Analysis of Dynamics and Challenges. Економіка: реалії часу. Науковий журнал. 2023. № 4 (68). С. 27-37. URL: https://economics.net.ua/files/archive/2023/Nо4/27.pdf. DOI: 10.15276/ETR.04.2023.3. DOI: 10.5281/zenodo.8432939.

10. Havrysh Yu., Pogrebnyak A., Symonenko A. Analysis of the European Experience of Implementing the Circular Economy Paradigm at Enterprises in the Conditions of Post-War Recovery. Економічний журнал Одеського політехнічного університету. 2023. № 3(25). С. 15-22. URL: https://economics.net.ua/ejopu/2023/No3/15.pdf.

11. Gavrysh, O., Gavrysh, Iu., Matiukhina, A., & Vasylets, I. (2024). The first year’s impact of the full-scale war on Ukrainian business. Economics of Development, 23(1), 18-29. doi: 10.57111/econ/1.2024.18. (Scopus)

12. Gavrysh Iu., Zozulyov O., Symonenko A. Analysis of the success of business models of Ukrainian companies on the European market using the example of international companies. Економічний вісник Національного технічного університету України «Київський політехнічний інститут». Вип.29. К: КПІ ім. Ігоря Сікорського, 2024. С. 28-35. https://doi.org/10.20535/2307-5651.29.2024.308808

13. I.O. Gavrysh, I.V. Shcherbatiuk. The Impact of Modern Innovative Technologies on the Development of Digital Marketing. Економіка: реалії часу. Науковий журнал. 2024. № 5 (75). С. 23-30. URL: https://economics.net.ua/files/archive/2024/Nо5/23.pdf. DOI: 10.15276/ETR.05.2024.3. DOI: 10.5281/zenodo.14110210

14. Gavrysh, I., Korogodova, O., & Symonenko, A. Systemic resonances in the global economy: a comprehensive analysis of the impact of international financial mechanisms and cross-cultural marketing strategies on the internal stability and competitiveness of national economies. Entrepreneurship and Innovation,(33), 13-19. 2024. https://doi.org/10.32782/2415-3583/33.2 (Ukrainian)

Popular science and/or scientific and expert publications on scientific or professional topics, conference proceedings and abstracts :

1. Gavrysh I., Tarasyuk S.. Anti-crisis marketing: creative aspect. B2B Marketing - materials of the international scientific and practical conference, April 29, 2020 Kyiv, 2020. pp. 100-101. URL: https://ela.kpi.ua/items/18e1d4bc-ff60-4919-baf7-3dee6acd7ae8 (Ukrainian)

2. Boyarynova K., Gavrysh I. Partnership as a tool for ensuring competitiveness in the system of economic relations of enterprises. Business, Innovation, Management: Problems and Prospects: Collection of abstracts of the II International Scientific and Practical Conference, April 22, 2021 Kyiv: Igor Sikorsky Kyiv Polytechnic Institute, Polytechnic Publishing House, 2021 P. 40 - 41. (Ukrainian)

3. Zadorozhny O., Gavrysh I. Psychology of discounts: a strategy to stimulate sales of goods. B2B Marketing - materials of the international scientific and practical conference, September 29, 2021. Kyiv, 2021. С. 220-227. URL: http://marketing.kpi.ua/files/b2b/2021/%D0%97%D0%B1%D1%96%D1%80%D0%BD%D0%B8%D0%BA_%D1%82%D0%B5%D0%B7_B2B_Marketing-2021.pdf (Ukrainian)

4. Kyrylova I., Gavrysh I. Problems of the relationship between the seller and the buyer. B2B Marketing - materials of the international scientific and practical conference, September 29, 2021. Kyiv, 2021. pp. 235-242 URL: http://marketing.kpi.ua/files/b2b/2021/%D0%97%D0%B1%D1%96%D1%80%D0%BD%D0%B8%D0%BA_%D1%82%D0%B5%D0%B7_B2B_Marketing-2021.pdf (Ukrainian)

5. Samoileno D., Gavrysh I. Behavioral economics as a tool for marketing activities. B2B Marketing - materials of the international scientific and practical conference, September 29, 2021. Kyiv, 2021. pp. 269-279 URL: http://marketing.kpi.ua/files/b2b/2021/%D0%97%D0%B1%D1%96%D1%80%D0%BD%D0%B8%D0%BA_%D1%82%D0%B5%D0%B7_B2B_Marketing-2021.pdf (Ukrainian)

6. Sokolenko S., Gavrysh I. ГDecent femvertizing and how to achieve it. B2B Marketing - materials of the international scientific and practical conference, September 29, 2021. Kyiv, 2021. pp. 287-295 URL: http://marketing.kpi.ua/files/b2b/2021/%D0%97%D0%B1%D1%96%D1%80%D0%BD%D0%B8%D0%BA_%D1%82%D0%B5%D0%B7_B2B_Marketing-2021.pdf (Ukrainian)

7. Burlingas-Oplakanets S., Boieva D., Gavrysh I. The impact of the coronavirus pandemic on the digital marketing market in Ukraine and the world. B2B Marketing - materials of the international scientific and practical conference, September 29, 2021. Kyiv, 2021. pp. 324-332 URL: http://marketing.kpi.ua/files/b2b/2021/%D0%97%D0%B1%D1%96%D1%80%D0%BD%D0%B8%D0%BA_%D1%82%D0%B5%D0%B7_B2B_Marketing-2021.pdf (Ukrainian)

8. Tarasiuk S., Gavrysh I. Marketing of educational services: effective future or forced present? B2B Marketing - materials of the international scientific and practical conference, September 29, 2021. Kyiv, 2021. pp. 464-473 URL: http://marketing.kpi.ua/files/b2b/2021/%D0%97%D0%B1%D1%96%D1%80%D0%BD%D0%B8%D0%BA_%D1%82%D0%B5%D0%B7_B2B_Marketing-2021.pdf (Ukrainian)

9. Buryy Y., Ivanova D., Gavrysh I. Greenwashing as a form of environmental marketing of modern companies. B2B Marketing - materials of the international scientific and practical conference, September 29, 2021. Kyiv, 2021. pp. 679-687 URL: http://marketing.kpi.ua/files/b2b/2021/%D0%97%D0%B1%D1%96%D1%80%D0%BD%D0%B8%D0%BA_%D1%82%D0%B5%D0%B7_B2B_Marketing-2021.pdf (Ukrainian)

10. Gavrysh I., Gavrysh O. Marketing education in Ukraine during the COVID-19 pandemic and full-scale war. Marketing and digital technologies: Collection of materials of the V International Scientific and Practical Conference. September 29-30, 2022 Odesa Polytechnic. Odesa: TPP, 2022. С. 47-48. URL: https://mdt-opu.com.ua/files/download/2022/Tezy_2022.pdf (Ukrainian)

11. Matyukhina A., Gavrysh I. Trends in the development of business models of enterprises. B2B Marketing - materials of the XVI International Scientific and Practical Conference, 2022, Kyiv. pp. 87-90. URL: http://b2b-marketing.fmm.kpi.ua/proc/ (Ukrainian)

12. Parvadova K., Gavrysh I. Features of consumer behavior during the legal regime of martial law. B2B Marketing - materials of the XVI International Scientific and Practical Conference, 2022 Kyiv. pp. 36-38 URL: http://b2b-marketing.fmm.kpi.ua/proc/ (Ukrainian)

13. Gavrysh I., Matyukhina A.O. Clusters as a model of an effective economy. XVI All-Ukrainian Scientific and Practical Conference “Modeling and Forecasting of Economic Processes”, Igor Sikorsky Kyiv Polytechnic Institute, November 17, 2022, Kyiv. pp. 39-41. URL: https://ecocyber.fmm.kpi.ua/wp-content/uploads/2022/12/mpep2022.pdf. (Ukrainian)

14. Matyukhina A., Gavrysh O., Gavrysh I. The process of introducing robots or automated systems to the enterprise. XIX International Scientific and Practical Conference “International Scientific and Technical Cooperation: Principles, Mechanisms, Efficiency”, Igor Sikorsky Kyiv Polytechnic Institute, March 16-17, 2023, Kyiv. pp. 89 - 90. URL: https://ela.kpi.ua/server/api/core/bitstreams/2d462fc6-fbc5-4aa9-8c94-38af2ffd259e/content. (Ukrainian)

15. Gavrysh I., Matyukhina A. Tendencies and challenges of digitalization of business management processes. IV International Scientific and Practical Conference “Business, Innovation, Management: Problems and Prospects”, Igor Sikorsky Kyiv Polytechnic Institute, April 20, 2023. pp. 29 - 30. URL: https://confmanagement-proc.kpi.ua/article/view/279575. (Ukrainian)

16. Kysil K., Gavrysh I. Features of marketing activities of the tourism industry of Ukraine. Marketing in Ukraine: Collection of materials of the International Scientific and Practical. Internet conference, Kyiv, October 20, 2023, Kyiv: KNEU, 2023. pp. 26-28. (Ukrainian)

17. Slobozheniuk V., Gavrysh I. International marketing in a world with several centers of power. Marketing in Ukraine: Collection of materials of the International Scientific and Practical. Kyiv, October 20, 2023, Kyiv: KNEU, 2023. pp. 42-44. (Ukrainian)

18. Taran A., Gavrysh I. Augmented reality as an effective marketing tool. Marketing in Ukraine: Collection of materials of the International Scientific and Practical. Kyiv, October 20, 2023, Kyiv: KNEU, 2023. pp. 302-304. (Ukrainian)

19. Gavrysh I., Matyukhina A. SEO-optimization as a digital marketing tool. Marketing in Ukraine: Collection of materials of the International Scientific and Practical. Kyiv, October 20, 2023, Kyiv: KNEU, 2023. pp. 329-331. (Ukrainian)

20. Bala V., Zozulov O., Gavrysh I. Transformation of marketing in the conditions of industry 4.0-5.0. Collection of scientific papers of the XVII International Scientific and Practical Conference “B2B MARKETING”, 2023. pp. 21-23. URL: http://b2b-marketing.fmm.kpi.ua/proc/-. (Ukrainian)

21. Zozulov O., Gavrysh I., Matyukhina A. Transformation of marketing in wartime. Collection of scientific papers of the XVII International Scientific and Practical Conference “B2B MARKETING”, 2023. pp. 112-115 . URL: http://b2b-marketing.fmm.kpi.ua/proc/-. (Ukrainian)

22. Zozulov O., Gavrysh I., Openko A. The role of video marketing in increasing consumer attention to the product. Collection of scientific papers of the XVII International Scientific and Practical Conference “B2B MARKETING”, 2023. pp. 116-118 . URL: http://b2b-marketing.fmm.kpi.ua/proc/-. (Ukrainian)

23. Matviychuk O., Gavrysh I. Modern advertising as a method of influencing consumer behavior: trends and prospects. Collection of scientific papers of the XVII International Scientific and Practical Conference “B2B MARKETING”, 2023. pp. 163-164 . URL: http://b2b-marketing.fmm.kpi.ua/proc/-. (Ukrainian)

24. Gavrysh I. & Filonenko D. (2024). The "double diamond" model as one of the concepts for companies to adapt to war conditions. Economics. Finance. Business. Management, materials of the III International Forum EFBM 3.0 “Economics. Finance. Business. Management. FROM RECOVERY TO GROWTH”. Marketing Technologies in the Management of National and International Business at the Turn of the Century: Shaping Trends and Overcoming Challenges, pp. 24-25. URL: https://www.efbm.org/mcct3/

25. Gavrysh I., Gavrysh O. How changes in business models help Ukrainian companies operate in a full-scale war. Marketing and digital technologies: Proceedings of the VI International Scientific and Practical Conference, September 26-27, 2024: Odesa Polytechnic. TPP, 2024. pp.27-28. URL: https://mdt-opu.com.ua/files/download/2024/proceedings_of_abstracts_2024_september_26_27_2024.pdf (Ukrainian)

26. Varenyk S., Gavrysh I. Influence of the “green” trend on the activities of enterprises. Economic and legal aspects of management: current state, efficiency and prospects: materials of the X International Scientific and Practical Conference (Odesa, ONEU, October 4-5, 2024). Odesa, 2024. pp. 485-486. URL: http://dspace.oneu.edu.ua/jspui/handle/123456789/18704 (Ukrainian)

27. Gurova D.D., Gavrysh I.O. The role of positive andnegative emotions in advertising and branding. Marketing of innovations. Innovations in marketing (2024). Materials of the International Scientific Internet Conference (December, 2024). Bielsko-Biala: WSEH. [E-edition]. pp. 33-35. URL: https://wseh.pl/en/publications/marketing-innovations-innovations-marketing-2024.html

28. Yakubenko V.V., Gavrysh I.O. Adaptation of marketing strategies in conditions of the increasing social alienation. Marketing of innovations. Innovations in marketing (2024). Materials of the International Scientific Internet Conference (December, 2024). Bielsko-Biala: WSEH. [E-edition]. pp. 67-70. URL: https://wseh.pl/en/publications/marketing-innovations-innovations-marketing-2024.html

29. Mikhaylenko A., Okhrimenko D., Gavrysh I. Emotional marketing as a tool for influencing consumer feelings. Marketing of innovations. Innovations in marketing (2024). Materials of the International Scientific Internet Conference (December, 2024). Bielsko-Biala: WSEH. [E-edition] pp. 98-101. URL: https://wseh.pl/en/publications/marketing-innovations-innovations-marketing-2024.html (Ukrainian)

30. Buhera M., Gavrysh I. Using the Instagram platform to promote small and medium-sized businesses in Ukraine. Marketing of innovations. Innovations in marketing (2024). Materials of the International Scientific Internet Conference (December, 2024). Bielsko-Biala: WSEH. [E-edition] pp. 271-274. URL: https://wseh.pl/en/publications/marketing-innovations-innovations-marketing-2024.html (Ukrainian)

31. Gavrysh I., Sinayko M. QR-acquiring as a new trend in the commercial activity of Ukrainian companies. Modern technologies of commercial activity and logistics: Collection of materials of the IV International Scientific and Practical Internet Conference [Electronic resource]. - Kyiv : KNEU, 2024. pp. 77-79. (Ukrainian)

32. Gavrysh I., Duiko V. Transport and agro-logistics of Ukraine: challenges and prospects in wartime. Modern technologies of commercial activity and logistics: Collection of materials of the IV International Scientific and Practical Internet Conference [Electronic resource]. - Kyiv: KNEU, 2024. pp. 162-164. (Ukrainian)

Kyiv National Economic University named after Vadym Hetman

Yuliia Havrysh

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