Партнерство в бізнесі_054_Соціальні та медіа-комунікації (англ. мова)ABSTRACT OF AN ACADEMIC DISCIPLINE «Partnership in Business» Recommended for applicants of the first(bachelor) degree of higher education. The purpose of the discipline is to learn the basics and gain the skills of working with business opportunities by realizing the potential of partnerships by companies and individual managers. In a post-industrial economy, competitive advantage is often achieved through the ability to establish and maintain partnerships. Who is the best partner in a new business- a professional expert or “an old friend”?How to become a reliable partner for teams and companies?Do yougive preference to professionalism or friendship?Is it possible to "make friends" with a competitor? How to maintain effective partnerships with partners from other countries and even continents? The answers to these and many other questions can be found while studying “Partnership in Business” course. Partnership in business is a fundamental tool for the competitiveness of companies in the market by supporting various business models (franchising, outsourcing, cluster, ecosystem, B2B, B2C, C2C, etc.).Finding reliable partners is a critical competence of every manager, based on - developed emotional intelligence, the ability to build trust, and work in a team. Interdisciplinary connections. Before studying the discipline "Partnership in Business", students shoudhave a specific knowledge of psychology, general sociological theory, statistics. Moreover, it is needed to work with information (its collection, generalization, systematization, critical perception), including the ability to use modern digital technologies and online platforms. Learning outcomes and methods, diagnostic tools (evaluation forms) Table 1 - Teaching methods and means of diagnosing learning outcomes from the academic discipline "Partnership in business" in accordance with learning outcomes
Content of the academic discipline by topics: Module 1. Philosophy of business partnership Topic 1. The nature of modern business: VUCA vs BANIworld Topic 2. The phenomenon of business partnership Topic 3. Forming a business partnership in a multicultural environment Topic 4. Corporate social responsibility in business as a model of partnership Module 2. Practical tools of business partnership Topic 5. Business formats of enterprise partnerships: outsourcing, franchising, cluster Topic 6. Partnership in a team Topic 7. Networking as a tool of business partnership Topic 8. Online platforms to support partnerships Teaching personnel: Maliarchuk Olha, Associate Professor of Business Economics and Entrepreneurship Department, maliarchuk.olha@kneu.edu.ua Kubareva Iryna, Associate Professor of Business Economics and Entrepreneurship Department, Recommended information sources: 1.Hrebeshkova O. M., Maliarchuk O. H., Kubareva I. V. Liderstvo ta partnerstvo v biznesi: Praktykum. K.: KNEU, 2021. 2. Hrebeshkova O. M., Makhova H. V. Stratehichni partnerstva pidpryiemstv. Kyiv : KNEU, 2012. 401 s. 3.Kovi Stiven R. 7 zvychok nadzvychaino efektyvnykh liudei. Kh.: «Klub simeinoho dozvillia», 2012 4.Lehavi Dorene. Business Partnership Essentials. Boston/Berlin: Walter de Gruyter Inc., 2018. 5.Roger Fisher, William Ury. Getting to Yes: Negotiating Agreement Without Giving In. / Editor Bruce Patton, 3rd edition, Houghton Mifflin, 2011 6.Patrick Lencioni. The five dysfunctions of a team. / The official guide to conducting the five dysfunctions’ workshops for teams and team leaders. Second edition Остання редакція: 07.02.23 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||