Course «Enterprises competitiveness»

         Educational degree: Master

         Purpose of study: to provide students with a system of theoretical and applied knowledge in the sphere of enterprise competitiveness in a dynamic competitive environment.

Study tasks: to form a set of students’ competencies sufficient to provide management of the process of obtaining and development of enterprise competitive advantage system in changing internal and external conditions.

Learning outcomes:

Providing the successful fulfillment of the requirements for mastering the study the students will be able to:

-   analyze the nature and intensity of competition in the target market;

-   make the forecast of competition intensity in the market;

- determine the main competitors of the researched company; identify the geographical boundaries of the competitive market of enterprise and estimate  the level of territorial competitive importance of competitors;

-   determine the level and nature of the competitive danger of competitors;

-   determine the competitiveness of existing competitors;

- analyze the status and nature of managerial influence on the competitiveness in production, recruitment and investment markets;

-   identify and analyze the quality of management the competitiveness components of enterprise;

-   justify for directions to achieve the target levels of competitiveness of the enterprise;

-   choose the ways and means to secure enterprise strategic competitiveness.