Educational degree: Bachelor

The aim of the science: to provide the students with the theoretical knowledge system and practical skills in the sphere of international marketing.

The target of the science: to create the students’ complex of competences that will be enough to start to work by specialty in the primary positions under the supervision of experienced professionals and managers.   

Results of studying:

If successful requirements as for mastering the science have been fulfilled, the student will be able to:

·        Identify the essence and forms of international marketing;

·        Structure and analyze the international marketing environment using the appropriate methods;

·        Planand conduct the international marketing researches, interpret the results and offer effective marketing solutions to problems; 

·        Estimate key parameters of foreign markets (capacity, intensity of competition, profitability, etc.);

·        Implement a comparative analysis of foreign markets and to choose the most attractive for marketing activity;

·        Segment the international markets on the basis of different approaches and determine appropriate positioning strategies;

·        Provide rationale for the models and form the companies’ entry into foreign markets;

·        Form the effective international marketing complex based on standardization, differentiation or combined approaches;

·        Develop the elements of the international commodity, communication, distribution and pricing policies.