| - Faculties»
- Faculty of Marketing»
- Departments»
- Department of Marketing named after A.F.Pavlenko»
- Academic Staff»
- Yevtushenko Natalia Oleksandrivna
Natalia Yevtushenko | Department: | Department of Marketing named after A.F.Pavlenko |
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| Position: | Professor |
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| Teacher degree: | professor |
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| Degree: | Doctor of Economics |
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| Teaching Experience: | 17 |
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She received her higher education at the Kharkiv National Automobile and Road University, and awarded the qualification of "economist" (specialist diploma). In 2011, she defended her thesis on the topic "Mechanisms for minimizing economic risks at industrial enterprises (specialty 08.00.04 - economics and enterprise management (by type of economic activity))". She received the scientific degree of Candidate of Economic Sciences. From 2011 to 2015, she worked as Deputy Dean for Scientific and Pedagogical Work at Zaporizhia National University (Nikopol Faculty) and Associate Professor of the Department of Management. In the period 2015-2016, she participated in the activities of the Research Center for Taxation Problems of the National University of the State Tax Service of Ukraine on the research project "Mechanisms for Counteracting Aggressive Tax Planning in Ukraine". She participated in the development of the concept of economic development "Economic Reforms in Ukraine" from the Academy of Economic Sciences of Ukraine. In the period 2016-2020 she held the position of Associate Professor of the Department of Marketing of the State University of Telecommunications. In 2019, she defended her dissertation on the topic “Organizational and Economic Mechanism of Consulting Interaction of Ukrainian Enterprises (Specialty 08.00.04 - Economics and Management of Enterprises (by Types of Economic Activity))”. She received the scientific degree of Doctor of Economics. In 2020, she was transferred to the position of Professor of the Department of Management of the State University of Telecommunications. In 2022, she received the academic title of Professor. Since September 2022, she has been a Professor of the Department of Marketing named after A.F. Pavlenko of the Kyiv National Economic University named after V. Hetman She has many years of practical experience in the field of financial consulting (from 2003 to 2008 she worked in banking institutions on the development and management of corporate business under credit programs). She assessed the level of solvency and creditworthiness of Ukrainian enterprises in accordance with the regulatory documents of the NBU, prepared documents on enterprises for consideration by the bank's credit committee. She has repeatedly completed scientific internships, trainings, and advanced training courses at European universities. She teaches the following disciplines: - Marketing
- Marketing Audit
- Benchmarking.
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 | Department: | Department of Marketing named after A.F.Pavlenko |
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| Position: | Professor |
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| Teacher degree: | professor |
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| Degree: | Doctor of Economics |
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| Teaching Experience: | 17 |
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| Biography: | |
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She received her higher education at the Kharkiv National Automobile and Road University, and awarded the qualification of "economist" (specialist diploma). In 2011, she defended her thesis on the topic "Mechanisms for minimizing economic risks at industrial enterprises (specialty 08.00.04 - economics and enterprise management (by type of economic activity))". She received the scientific degree of Candidate of Economic Sciences. From 2011 to 2015, she worked as Deputy Dean for Scientific and Pedagogical Work at Zaporizhia National University (Nikopol Faculty) and Associate Professor of the Department of Management. In the period 2015-2016, she participated in the activities of the Research Center for Taxation Problems of the National University of the State Tax Service of Ukraine on the research project "Mechanisms for Counteracting Aggressive Tax Planning in Ukraine". She participated in the development of the concept of economic development "Economic Reforms in Ukraine" from the Academy of Economic Sciences of Ukraine. In the period 2016-2020 she held the position of Associate Professor of the Department of Marketing of the State University of Telecommunications. In 2019, she defended her dissertation on the topic “Organizational and Economic Mechanism of Consulting Interaction of Ukrainian Enterprises (Specialty 08.00.04 - Economics and Management of Enterprises (by Types of Economic Activity))”. She received the scientific degree of Doctor of Economics. In 2020, she was transferred to the position of Professor of the Department of Management of the State University of Telecommunications. In 2022, she received the academic title of Professor. Since September 2022, she has been a Professor of the Department of Marketing named after A.F. Pavlenko of the Kyiv National Economic University named after V. Hetman She has many years of practical experience in the field of financial consulting (from 2003 to 2008 she worked in banking institutions on the development and management of corporate business under credit programs). She assessed the level of solvency and creditworthiness of Ukrainian enterprises in accordance with the regulatory documents of the NBU, prepared documents on enterprises for consideration by the bank's credit committee. She has repeatedly completed scientific internships, trainings, and advanced training courses at European universities. She teaches the following disciplines: - Marketing
- Marketing Audit
- Benchmarking.
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| Publications: | Publications in periodicals included in the list of of professional journals of Ukraine, in scientometric databases, including Scopus, Web of Science Core Collection: - Yevtushenko N.O., Vasylkova N.V. (2025). Pricing policy of the enterprise in conditions of instability. Economic space. No. 197. P. 167-173.DOI: https://doi.org/10.30838/EP.197.167-173(Ukrainian)
- Yevtushenko N.O., Ravikovich I. E., Shyshigina L.S. (2024). Marketing planning at the stage of formation of small enterprises: problems and prospects. Economic space. No. 193, 13-20. DOI: https://doi.org/10.30838/EP.193.13-20 (Ukrainian)
- Yevtushenko N., Gudz О., Tiazhina A. (2024). Organisational culture as an effective tool for managing a telecommunications enterprise. Baltic Journal of Economic Studies. Vol. 10 No. 2 103-112 DOI: https://doi.org/10.30525/2256-0742/2024-10-2-103-112(Web of Science)
- Gudz О., Yevtushenko N., Hlushenkova А. (2024). Directions for developing the innovation potential of enterprises in the conditions of digital transformations. Baltic Journal of Economic Studies. Vol. 10, No. 1 DOI: https://doi.org/10.30525/2256-0742/2024-10-1-44-53 (Web of Science)
- Yevtushenko N., Ryazantsev R. (2024). Management of innovation potential of telecommunication enterprises in conditions of economic instability. International Science Journal of Management, Economics & Financ. 3(1): 81-89 URL:https://isg-journal.com/isjmef/article/view/623/352(International trade publication, Poland)
- Yevtushenko N., Malevsky P. (2023). Modern principles of quality management. Economics. Management. Business. №3 (42), .42-49. URL: https://journals.dut.edu.ua/index.php/emb/article/view/2856/2758(Ukrainian)
- Yevtushenko N., Fedorchenko A. (2023). Competitive advantages in the market of consulting services: marketing aspect. Business: Theory and Practice. Vol 24 No 2, 501-509. URL: https://journals.vilniustech.lt/index.php/BTP/article/view/15291(Scopus)
- Yevtushenko N., Kovalchuk O.V. (2023). Causes of conflicts at the enterprise and ways to resolve them. Economics. Management. Business. No. 1-2 (41), 76-80. URL: https://journals.dut.edu.ua/index.php/emb/article/view/2821/2722 (Ukrainian)
- Yevtushenko N., Vashchenko O.P., Zavgorodniy A.A. (2023). Organizational culture of the enterprise: theoretical aspect. Economics. Management. Business. No. 1-2 (41), 20-24. URL: https://journals.dut.edu.ua/index.php/emb/article/view/2811/2712(Ukrainian)
- Yevtushenko N.O. (2023). Marketing audit in the structure of services of consulting companies in Ukraine. Market infrastructure. (71), 121-127. (Ukrainian)
- Yevtushenko N.O. (2023). Planning as an effective tool for managing an enterprise in conditions of uncertainty and risk. Intellect XXI. (1), 53-59. (Ukrainian)
- Yevtushenko N., Gudz O. (2022). Consulting and internal communications: theoretical and methodological aspect. Baltic Journal of Economic Studies. 8(1). 43-54. (Web of Science)
- Struk N., Yevtushenko N., Khlevytska T., Nasad N., Ryazantsev R. (2022). Impact analysis of digital transformation on the national business structures development. Financial and credit activity problems of theory and practice. 6 (47). (Web of Science)
- Yevtushenko N.O. Pilnyk T.A. (2022). Competitive strategy of the enterprise: essence, approaches and principles of formation. Economics. Management. Business. No. 3-4, 29-34. (Ukrainian)
- Yevtushenko N.O., Zakharzhevska A. A. (2022). Peculiarities of forming a mechanism for developing risk management in enterprises. Economic Space. No. 182, 61-67. (Ukrainian)
- Yevtushenko N., Kuzminska N., Kovalova Т. (2021). Dependence of the knowledge structure of the company employees on a set of the competencies. Adv. Sci. Technol. Eng. Syst. J. 6 (2). (International professional publication, USA)
- Yevtushenko N., Salo A. (2021). Consulting in increasing innovative activities of enterprises of Ukraine. Baltic Journal of Economic Studies. Vol. 7. No. 2 March. 65-76. (Web of Science)
- Yevtushenko N.O. (2021). The consulting market in Ukraine and prospects for its development in the context of the digital economy. Market Infrastructure. No. 58, 38-45. (Ukrainian)
- Yevtushenko N., Halimon T. (2021). Formation of competitive advantages in the Ukrainian consulting services market: theory and practice. Baltic Journal of Economic Studies. Vol. 7. No. September, 72-84. (Web of Science)
- Yevtushenko N. (2021).Corporate culture model in system corporate governance : Ukrainian realities. Economic Space. №174, 76-80. (Ukrainian)
- Yevtushenko N.O., Gonchar D.K. (2021). Mechanism of competitiveness management of Ukrainian enterprises. Economics. Management. Business. No. 1 (35), 16-21. (Ukrainian)
- Yevtushenko N.O. (2020). Organizational Culture Management. Economic Space. No. 164, 86-90. (Ukrainian)
- Yevtushenko N.A., Khomich N.O. (2020). Features of competitiveness assessment for insurance business companies. Economics. Management. Business. 3 (33), 15-20. (Ukrainian)
- Vynogradova O., Drokina N., Yevtushenko N., Darchuk V., Irtlach М. (2020). Theoretical approaches to the definition of Internet marketing: Ukrainian dimension. Innovative marketing. Vol. 16 (1), 89-103. (Scopus)
- Yevtushenko N., Vynogradova O., Drokina N., Irtlach M., Konopliannykova M. (2020). Key performance indicators in human capital management: international experience and scientific practice. Тest engineering and management having. Vol. 83: May/June, 27237-27244. (International professional publication)
- Yevtushenko N.O. (2019). Peculiarities of forming the structure of intellectual capital in the potential management system of a consulting company. Economic Space. No. 143, 135–148. (Ukrainian)
- Yevtushenko N.O. (2018). Implementation of the mechanism of external consulting interaction within the framework of a scientific and methodological approach. Bulletin of the Odessa National University. Vol. 23. 7/(72), 106–110. (Ukrainian)
- Yevtushenko N.O. (2018). Stages of formation of the organizational and economic mechanism of internal consulting interaction of Ukrainian enterprises: marketing aspect. Economic Space. No. 140, 107–119. (Ukrainian)
- Yevtushenko N.O. (2018). System of indicators of the effectiveness of the functioning of consulting interaction. Economics. Management. Business. No. 2 (24), 62–68. (Ukrainian)
- Yevtushenko N.O. (2017). Interaction risk: concept, causes and classification. Economic space. No. 117. (Ukrainian)
- Yevtushenko N.O. (2017). Methodological principles for establishment of consulting cooperation organizational and economic mechanism. Economic Processes Management: International Scientific E-Journal. №2. Available:http://epm.fem.sumdu.edu.ua/download/2017_2/epm2017_2_14.pdf(Ukrainian)
- Yevtushenko N.O. (2017). The demand for consulting as a separate element of the innovation infrastructure of the national innovation system of Ukraine in the services market. Economics. Management. Business. No. 3 (21), 61–68. (Ukrainian)
- Yevtushenko N.O. (2017).The European market of consulting services: features and development prospects. Economics. Management. Business. No. 4 (22), 63–72. (Ukrainian
- Yevtushenko N.O. (2017). Comparative analysis of the concept of "consulting interaction". Economics. Management. Business. No. 1, 42-50. (Ukrainian)
- Yevtushenko N.O., Kovtun Y. O.(2017). Reasons of intrapersonal conflicts in activities of the enterprise and principles of management by them. Economy and society. №9, 413 – 417. (Ukrainian)
Patents and copyrights: - Monograph "Mechanism of consulting interaction between enterprises in the telecommunications services market of Ukraine" (№ 116630, 01.03.2023).
- Manual "Management Consulting" (№ 116631, 01.03.2023).
- Dissertation "Organizational and economic mechanism of consulting interaction of Ukrainian enterprises" (№ 116632, 01.03.2023).
- Textbook "Financial Management" ((№ 63426, 06.01.2016).
Monographs: - Yevtushenko N. , Zavhorodniy A. Competitive strategies of Ukrainian enterprises: adaptation to the new market realities. Financial support recovery and development of the economy of Ukraine: Monograph. / Ed. by Doctor of Economic Sciences, Prof. N. Davydenko – Nuremberg, Germany, 2024. 392 p., Р.141-153. (International professional publication).
- Yevtushenko N.O., Drokina N.I. Intellectual capital management strategy in organization. Management of the 21st century: globalization challenges: [monograph]. Prague. Nemoross.r.o.2018. Czech Republic. 508 p. P.430–437 (International professional publication).
- Yevtushenko N.O. Mechanism of consulting interaction of enterprises in the telecommunications services market of Ukraine. Monograph. Kyiv: LLC "SIC GROUP UKRAINE". 2017. 535 с.
- Kovaleva T.V., Yevtushenko N.O. Economic risk: assessment, forecasting and ways to minimize it at industrial enterprises. Monograph. Kharkiv: KhNADU, 2013. 180 p.
- Yevtushenko N.O. Marketing risks of an industrial enterprise as an integral component of economic risk. Innovations and marketing – driving forces of economic development: monograph / edited by Doctor of Economics, Professor S. M. Ilyashenko. Sumy: Printing House “Papyrus”, 2012. P.197-205.
Popular science and/or scientific and expert publications on scientific or professional topics, conference proceedings and abstracts: - Fedorchenko A., Yevtushenko N. Benchmarking as a type of marketing research: world experience. Міжнародна інтернет-конференція «Маркетинг інновацій. Інновації у маркетингу» (16 грудня 2024 р., Вища економіко-гуманітарна школа (WSEH) м. Бєльсько-Бяла, Польща)
- Yevtushenko N., Derevianko D. Features of enterprise brand management. 2nd International Scientific and Practical Conference "Modern Perspectives on Global Scientific Solutions" (December 2-4, 2024 Bergen, Norway), Р.172-176.
- Євтушенко Н.О. Маркетингова політика розподілу в умовах воєнного стану. ХІІІ Міжнародна науково-практична Конференція: Сучасні проблеми правового, економічного та соціального розвитку держави (21 листопада 2024 р.,м. Вінниця). Вінниця : ХНУВС, 2024. – 352с, С.152-154
- Євтушенко Н., Поляков А. Аутсорсинг як ефективний інструмент підвищення конкурентоспроможності бізнеса. Всеукраїнська науково-практична конференція: Економіка, облік, фінанси та маркетинг: аналіз тенденцій та перспектив розвитку. (06 червня 2024 р., м. Черкаси)
- Євтушенко Н.О., Лісняк Д. Адаптація маркетингових комунікацій до воєнних умов. 91-ша Щорічна студентська наукова конференція «Маркетинг у забезпеченні інноваційного і конкурентного розвитку України» КНЕУ, 15 квітня – 19 травня 2024 р.
- Yevtushenko N., Tereshchuk S. Diagnostics as an effective tool for enterprise risk management. Vectors of Science and Technology Development in the Context of Globalization: International Scientific Conference (March 22-23, 2024, Riga, Republic of Latvia)
- Yevtushenko N., Makarov T. Kanban and scrum methods in consulting: advantages and disadvantages. VI International Scientific and Practical Conference: «Theoretical and empirical scientific research: concept and trends Oxford», (February 2, 2024. Oxford-Vinnytsia). Р. 89-93.
- Yevtushenko N., Lyba K. The role of modern internet technologies in the marketing interaction of enterprises. XXXII Міжнародна науково-практична конференція «Technologies for the development of modern ideas and opinions regarding world trends», 15-18 серпня 2023 р., Ванкувер, Канада
- Євтушенко Н.О., Либа К. Особливості інтернет-маркетингу в сучасних умовах. The 29th International scientific and practical conference “Modern scientific trends and youth development” (July 25 – 28, 2023) Warsaw, Poland. International Science Group. 2023. Р. 148-151.
- Yevtushenko N., Polyakov A. Development of outsourcing: international experience. Advanced discoveries of modern science: experience, approaches and innovations. IV International scientific and theoretical conference, August 11, 2023, Amsterdam, Netherlands.
- Yevtushenko N., Polyakov A. Outsourcing as an effective tool for enterprise management. Modern aspects of modernization of science: status, problems, development trends. Materials of the 34th International Scientific and Practical Conference July 7, 2023, Thessaloniki (Greece). Р. 226-231.
- Євтушенко Н.О., Бойко Х. Р., Гошко А. В. Зовнішня реклама в України під час воєнного стану. Туризм в Україні: виклики та відновлення [Електронний ресурс] : Зб. Матеріалів Міжнародного туристичного форуму. КНЕУ. (м. Київ, 21–22 березня 2023 року). К. : КНЕУ, 2023. 337 с. С. 111-113.
- Євтушенко Н.О. Юридичний консалтинг як інструмент налагодження ефективної бізнес-взаємодії. Бізнес-аналітика в управлінні зовнішньоекономічною діяльністю: Матеріали IX Міжнародної науково-практичної конференції, 17 березня 2022 року/Упоряд. ОА Іващенко. Київ: Інтерсервіс, 2022. С. 196-198.
- Євтушенко Н.О., Жукова І.О. Особливості діяльності EVENT-компаній в оn-linе форматі. Підприємницька, торговельна, біржова діяльність: тенденції, проблеми та перспективи розвитку: матеріали ІІІ Міжнародної науково-практичної конференції (15 – 16 лютого 2022 року). Київ, ННІМП ДУТ. 2022.
- Yevtushenko N., Ryazantsev R. Formation of innovative potential: theoretical aspect. Modern stages of scientific research development Proceedings of the XIV International Scientific and Practical Conference Prague, Czech Republic December 27 – 30, 2022.
- Gudz E., Evtushenko N. Development trends of the world it market in a pandemic. Modernization of science and its influence on global processes: collection of scientific papers «SCIENTIA» with Proceedings of the I International Scientific and Theoretical Conference (Vol. 1), November 5, 2021. Bern, Swiss Confederation: European Scientific Platform. Р. 35-38.
- Gudz O. Ye., Yevtushenko N. O., Korsakov D. O. Review the development of consulting at the market of telecommunications services. International Scientific Conference. Global Economic Trends: New Opportunities аnd Threats: (November 20 th, 2020. Le Mans, France). Riga, Latvia: “Publishing House “Baltija Publishing”, 2020. Р. 70-75.
- Gudz E. Yevtushenko N. Halimon T. Role of communications in the process of implementation of the consulting interaction. Scientific Collection «InterConf», №3 (36): with the Proceedings of the 7th International Scientific and Practical Conference «Challenges in Science of Nowadays» (November 26-28, 2020) in Washington, USA: EnDeavours Publisher, 2020. Р.158-163.
- Євтушенко Н.О., Іртлач М.О. Затребуваність медійної реклами на ринку інтернет-реклами України для просування брендів. Бізнес, інновації, менеджмент: проблеми та перспективи: зб. тез доп. І Міжнародної наук.-практ. Конференції (23 квітня 2020 року). Київ: КПІ ім Ігоря Сікорського, Вид-во «Політехніка», 2020. С. 38-40.
- Євтушенко Н.О. Сучасні інструменти управління консалтинговою компанією. Сучасні підходи до управління підприємством: Матер. IX Всеукр. науково-практ. конф. (12 квітня 2018р.). Київ : КПІ, 2018.
- Євтушенко Н.О. Особливості організаційно-економічного механізму консалтингової взаємодії. Менеджмент ХХІ століття: глобалізаційні виклики: матеріали Міжнар. науково-практ. конф. Полтава : Видавництво «Сіміон», 2017. С. 288– 291.
- Євтушенко Н.О. Особливості маркетингу консалтингових послуг. Актуальні проблеми управління та економічного розвитку в умовах інформатизації суспільства: Матер. науково-практ. конф. (м. Київ, 20 грудня 2016 р.). Київ : ДУТ, 2016. С. 173–174.
Member of the editorial board/expert (reviewer) of a scientific publication included in the list of professional publications of Ukraine, or a foreign scientific publication indexed in bibliographic databases: - Member of the editorial board of the scientific journal "Economic Space", included in the list of scientific professional publications of Ukraine. (professional registration category "B").
- Expert (reviewer) of the foreign scientific publication Advances in Science, Technology and Engineering Systems Journal (Reviewer Code: AJR10667, 11/03/2023; 11/02/2025).
- Member of the editorial board of the International scientific journal "International Science Journal of Management, Economics & Finance" (Gdansk, Poland). (professional registration category "B").
- Member of the editorial board of the scientific journal "Economics. Management. Business", included in the list of scientific professional publications of Ukraine. (professional registration category "B").
Academic disciplines (courses): - Marketing - Marketing Audit - Benchmarking Educational and methodological publications: - Yevtushenko N.O. Management Consulting: a textbook. Kyiv: Talkom, 2021. 270 (Ukrainian)
- Vinogradova O.V., Yevtushenko N.O. Group Dynamics and Communications. Kyiv: DUT, 2018. 233(Ukrainian)
- Yevtushenko N.O. Financial Management: a textbook. Zaporizhzhia: ZNU, 2015. 124.(Ukrainian)
Distance Courses: » Advanced training and internships: - Moldova State University, Сертифікат № 101083143-DEF/778, International Training for Academic Staff “Distance Education. Cource For University Teachers”, 01-21.08.2024, 3 (90/)
- Академічна доброчесність: онлайн-курс для викладачів Prometheus (22.01.2023р.). 60 годин (2 ЄКТС).
- Certificate of Felicitation. “The use of consulting for the effective interaction of companies related to nanotechnology”. International Webinar on Nano science and Nanotechnology. 25.04.2022 at GMT+4 (UAE). Firat University (Turkey) and Fort Hays State University (USA).
- International internship program «Еconomics, management and business administration in the system of cross-border cooperation». University of Humanities and Economics (Lodz. Poland) Certificate Nо 216-01/2022 (21/01/2022). 180 годин/6 кредитів.
- Міжнародний фонд соціальної адаптації «Норвегія-Україна», програма стажування «Використання соціальних мереж в бізнесі» . Сертифікат від 10.11.2021. 160 годин/5 кредитів.
- КПНЗ «Перші Київські державні курси іноземних мов». Сертифікат рівня B2, № 4586 від 29.10.2020 р.
- International internship program «European responses to global education challenges», University of Law and Administration (Poznan, Poland) Свідоцтво Nо М 213130 (24.01.2020) 180 /6.
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