| - Faculties»
- Faculty of Marketing»
- Departments»
- Department of Marketing named after A.F.Pavlenko»
- Academic Staff»
- Fedorchenko Andrii Vasylovych
Andrii Fedorchenko | Department: | Department of Marketing named after A.F.Pavlenko |
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| Position: | Head of the Department of Marketing named after A.F. Pavlenko |
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| Teacher degree: | professor |
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| Degree: | Doctor of Economics |
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| Teaching Experience: | 28 |
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A well-known Ukrainian marketer, scientist, professor, Head of the Department of Marketing named after A.F. Pavlenko at the Kyiv National Economic University named after Vadym Hetman. He has over 20 years of experience in marketing, including research and teaching. Combining scientific activity with practical work, he has gained in-depth knowledge in the field of marketing research. He has experience in teaching marketing in business education and participating in international projects. He is the author of numerous scientific publications and textbooks. An experienced scientist whose interests cover a wide range of issues of theory and practice of modern marketing, marketing research and strategic marketing.He is actively involved in the training of scientific personnel, serving as a scientific advisor to graduate students and doctoral candidates. Developer of state educational standards for training marketing specialists in Ukraine.
Education1992-1997: Kyiv State Economic University, specialty: "Marketing", qualification: Specialist "Economist", (diploma with honors ЛГ №000868) 1997-2000: Postgraduate studies at Kyiv National Economic University 2005-2009: Doctoral studies at the State Higher Educational Establishment "Kyiv National Economic University named after Vadym Hetman" Doctoral degree: Doctor of Economics. Dissertation on the topic "Marketing Research: A Systematic Approach" defended on March 18, 2010 at the Specialized academic council D26.006.03 of Kyiv National Economic University named after Vadym Hetman (diploma ДД №008569 dated July 01, 2010) Academic title: Professor of the Department of Marketing (diploma 12ПР №008781 dated July 04, 2013)
Work Experience2017-present: Head of the Department of Marketing named after A.F. Pavlenko, Kyiv National Economic University (KNEU) 2010-2017: Professor of the Department of Marketing, KNEU 2004-2010: Associate Professor of the Department of Marketing, KNEU 2002-2004: Senior Lecturer of the Department of Marketing, KNEU 2001-2002: Assistant of the Department of Marketing, KNEU
Other ActivitiesMember of the Academic Council of the Faculty of Marketing, the Scientific and Expert Council of the University, and the Academic Council of KNEU 2016-present: Head of the Scientific and Methodological Subcommittee of the specialty D5 "Marketing" (NMC 4) of the higher education sector of the Scientific and Methodological Council of the Ministry of Education and Science of Ukraine 2019-present: Expert of the National Agency for Quality Assurance in Higher Education of Ukraine 2021-present: Co-chair of the subgroup on management and administration in the working group on methodological, organizational and analytical support of the unified professional entrance examination for admission to study for a master's degree in the specialty "Marketing"
Honors and awards2021-present: Vice-President of the Ukrainian Marketing Association Acknowledgment of the Ministry of Education and Science of Ukraine (2016) Badge of the Ministry of Education and Science of Ukraine “Excellence in Education” (2019) Honored Worker of Kyiv National Economic University named after Vadym Hetman (2021) Badge of the Ministry of Education and Science of Ukraine “For Scientific and Educational Achievements” (2023)
Advanced trainingKNEU named after Vadym Hetman, Certificate, International Conference «Economic Security in the Global Environment (ESGE-2022)», 29-30.06.2022, 0.4 credits (12 hours) KNEU named after Vadym Hetman, Certificate No. 065, IX International Scientific and Practical Conference «Economics of Enterprise: Theory and Practice», 13.10.2022, 1 credit (30 hours) KNEU named after V. Hetman, Certificate No. 0491,“Building Competitiveness: From Local to Global”,19.10.2022, 1 credit (30 hours) Scientific and Methodological Center of Higher and Professional Pre-Higher Education of the Ministry of Education and Science of Ukraine, Certificate CC 38282994/2413-23, Training under the program “School of Mentors of the Dual Form of Education”, 24.03-28.04.2023, 2 credits (60 hours) Ivano-Frankivsk National Technical University of Oil and Gas, Certificate of Participant No. SDESE2023/30, Int. Scient.-Pract. Conf. «Sustainable development of the economy, society and entrepreneurship» (SDESE2023), 04/27-28/2023, 0.5 credits (15 hours) Scientific and Methodological Center for Higher and Professional Pre-Higher Education of the Ministry of Education and Science of Ukraine, Certificate, distance express course «Fundamentals of testology and test task development», June 2023, 1 credit (30 hours) UDEMY, Oxford Learning Lab. Certificate of completion of the course «Marketing Research: support your marketing decisions», November 5, 2023 0.4 credits (11.5 hours) Prometheus. Certificate of completion of the course «Academic integrity: online course for teachers», September 25, 2024 2 credits (60 hours) National University of Physical Education and Sports of Ukraine. Lecture “Strengthening Ukrainian Higher Education: Orientation in the AI Revolution in Teaching and Learning” by Prof. Rose Luckin, Emeritus Professor, University College London, UK December 10, 2024, 0.1 credits (3 hours) Scientific and Methodological Center for Higher and Professional Pre-Higher Education of the Ministry of Education and Science of Ukraine, Certificate, Distance Express Course Fundamentals of Testology and Test Item Development”, December 2024, 1 credit (30 hours)
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 | Department: | Department of Marketing named after A.F.Pavlenko |
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| Position: | Head of the Department of Marketing named after A.F. Pavlenko |
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| Teacher degree: | professor |
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| Degree: | Doctor of Economics |
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| Teaching Experience: | 28 |
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| Biography: | |
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A well-known Ukrainian marketer, scientist, professor, Head of the Department of Marketing named after A.F. Pavlenko at the Kyiv National Economic University named after Vadym Hetman. He has over 20 years of experience in marketing, including research and teaching. Combining scientific activity with practical work, he has gained in-depth knowledge in the field of marketing research. He has experience in teaching marketing in business education and participating in international projects. He is the author of numerous scientific publications and textbooks. An experienced scientist whose interests cover a wide range of issues of theory and practice of modern marketing, marketing research and strategic marketing.He is actively involved in the training of scientific personnel, serving as a scientific advisor to graduate students and doctoral candidates. Developer of state educational standards for training marketing specialists in Ukraine.
Education1992-1997: Kyiv State Economic University, specialty: "Marketing", qualification: Specialist "Economist", (diploma with honors ЛГ №000868) 1997-2000: Postgraduate studies at Kyiv National Economic University 2005-2009: Doctoral studies at the State Higher Educational Establishment "Kyiv National Economic University named after Vadym Hetman" Doctoral degree: Doctor of Economics. Dissertation on the topic "Marketing Research: A Systematic Approach" defended on March 18, 2010 at the Specialized academic council D26.006.03 of Kyiv National Economic University named after Vadym Hetman (diploma ДД №008569 dated July 01, 2010) Academic title: Professor of the Department of Marketing (diploma 12ПР №008781 dated July 04, 2013)
Work Experience2017-present: Head of the Department of Marketing named after A.F. Pavlenko, Kyiv National Economic University (KNEU) 2010-2017: Professor of the Department of Marketing, KNEU 2004-2010: Associate Professor of the Department of Marketing, KNEU 2002-2004: Senior Lecturer of the Department of Marketing, KNEU 2001-2002: Assistant of the Department of Marketing, KNEU
Other ActivitiesMember of the Academic Council of the Faculty of Marketing, the Scientific and Expert Council of the University, and the Academic Council of KNEU 2016-present: Head of the Scientific and Methodological Subcommittee of the specialty D5 "Marketing" (NMC 4) of the higher education sector of the Scientific and Methodological Council of the Ministry of Education and Science of Ukraine 2019-present: Expert of the National Agency for Quality Assurance in Higher Education of Ukraine 2021-present: Co-chair of the subgroup on management and administration in the working group on methodological, organizational and analytical support of the unified professional entrance examination for admission to study for a master's degree in the specialty "Marketing"
Honors and awards2021-present: Vice-President of the Ukrainian Marketing Association Acknowledgment of the Ministry of Education and Science of Ukraine (2016) Badge of the Ministry of Education and Science of Ukraine “Excellence in Education” (2019) Honored Worker of Kyiv National Economic University named after Vadym Hetman (2021) Badge of the Ministry of Education and Science of Ukraine “For Scientific and Educational Achievements” (2023)
Advanced trainingKNEU named after Vadym Hetman, Certificate, International Conference «Economic Security in the Global Environment (ESGE-2022)», 29-30.06.2022, 0.4 credits (12 hours) KNEU named after Vadym Hetman, Certificate No. 065, IX International Scientific and Practical Conference «Economics of Enterprise: Theory and Practice», 13.10.2022, 1 credit (30 hours) KNEU named after V. Hetman, Certificate No. 0491,“Building Competitiveness: From Local to Global”,19.10.2022, 1 credit (30 hours) Scientific and Methodological Center of Higher and Professional Pre-Higher Education of the Ministry of Education and Science of Ukraine, Certificate CC 38282994/2413-23, Training under the program “School of Mentors of the Dual Form of Education”, 24.03-28.04.2023, 2 credits (60 hours) Ivano-Frankivsk National Technical University of Oil and Gas, Certificate of Participant No. SDESE2023/30, Int. Scient.-Pract. Conf. «Sustainable development of the economy, society and entrepreneurship» (SDESE2023), 04/27-28/2023, 0.5 credits (15 hours) Scientific and Methodological Center for Higher and Professional Pre-Higher Education of the Ministry of Education and Science of Ukraine, Certificate, distance express course «Fundamentals of testology and test task development», June 2023, 1 credit (30 hours) UDEMY, Oxford Learning Lab. Certificate of completion of the course «Marketing Research: support your marketing decisions», November 5, 2023 0.4 credits (11.5 hours) Prometheus. Certificate of completion of the course «Academic integrity: online course for teachers», September 25, 2024 2 credits (60 hours) National University of Physical Education and Sports of Ukraine. Lecture “Strengthening Ukrainian Higher Education: Orientation in the AI Revolution in Teaching and Learning” by Prof. Rose Luckin, Emeritus Professor, University College London, UK December 10, 2024, 0.1 credits (3 hours) Scientific and Methodological Center for Higher and Professional Pre-Higher Education of the Ministry of Education and Science of Ukraine, Certificate, Distance Express Course Fundamentals of Testology and Test Item Development”, December 2024, 1 credit (30 hours)
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| Department: | Department of Marketing named after A.F.Pavlenko |
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| Areas of research: | Areas of research- Marketing Theory and Practice
- Marketing Research, Marketing Analytics
- Strategic Marketing
- Benchmarking
Participation in international research and/or educational projectsThe "UkraineDigital" project (KNEU MO:VE 2 Success) of the German Federal Ministry of Education and Research (BMBF) of the German Academic Exchange Service (DAAD) program "Ukraine Digital" (Marburg University, Marburg, Germany, 2023)
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| Publications: | Total number of publications: more than 140 scientific and educational works
Publications in periodicals included in the list of of professional journals of Ukraine, in scientometric databases, including Scopus, Web of Science, Core CollectionZgurska, O., Dymenko R., Larina Ya., Fedorchenko A., Zalisko V., Kubiv S. Strategic forecast of the multifactorial impact on the efficiency of diversified enterprises. Financial and Credit Activity Problems of Theory and Practice. 2021. 5(40), pp. 328–344. DOI:https://doi.org/10.18371/fcaptp.v5i40.245160 (Web of Science) Zghurska О., Somkina, T., Korchynska O., Fedorchenko A., Tarasevych O., Kubiv S. Formation of organizational and economic structure in the process of developing innovative solutions of a diversified enterprise. Journal of Hygienic Engineering and Design (Food Production and Processing). 2021. Vol. 36. P. 111-118. UDC 005.591.6:[334.72:63(477) (Scopus) - Savych O., Molchanova E., Fedorchenko A., Kovtoniuk K. Modeling of Key Marketing Parameters of Development of the EU Car Market and its Clusterization. Advanced Computer Information Technologies (ACIT), 2021: 11th International Conference. 2021. P. 364-367. DOI:10.1109/ACIT52158.2021.9548474 (Scopus)
- Pavlenko V., Ponomarenko I., Fedorchenko A., Chorna O., Pylypenko V. Development and Marketing Promotion of the Educational Program Mobile Application in the Field of Electrical Engineering. Proceedings of the 2022 IEEE 4th International Conference on Modern Electrical and Energy System, MEES 2022. URL: https://www.scopus.com/authid/detail.uri?authorId=57462354200 (Scopus)
- Yevtushenko, N., Fedorchenko, A. (2023). Competitive advantages in the market of consulting services: marketing aspect. Business: Theory and Practice, 24(2), 501–511. URL: https://doi.org/10.3846/btp.2023.15291 (Scopus)
- Pavlenko, V.,Fedorchenko,A., Ponomarenko, I., Chorna, O.,Morhulets, O., Pylypenko, V. Creating Educational Products With Using Data Science and Digital Marketing. 2023 IEEE 4th KhPI Week on Advanced Technology (KhPIWeek), Kharkiv, Ukraine, 2023, Pp. 1-4. URL: https://doi:10.1109/KhPIWeek61412.2023.10312906 (Scopus)
- Buhas, V., Ponomarenko, I., Ramskyi, A., Fedorchenko, A., Roskladka, A. Blockchain Applications in Digital Marketing. CEUR Workshop Proceedings, 2023, Volume 3421, Pp. 77–86 (Scopus)
- Pavlenko, V., Ponomarenko, I., Morhulets, O., Fedorchenko, A., Pylypenko, V. Use of Information Technologies and Marketing Tools for The Formation of An Educational Platform. CEUR Workshop Proceedings. 3rd International Workshop on Information Technologies: Theoretical and Applied Problems, ITTAP, 2023.Volume 3628, Pp. 520-525 (Scopus)
Fedorchenko A.V., Ponomarenko I.V. Features of using machine learning in web analytics. Pryazovskyi Economic Bulletin. 2020. Vol. 6(23). pp. 162-165. URL: http://pev.kpu.zp.ua/journals/2020/6_23_ukr/30.pdf (Ukrainian) Fedorchenko A. Innovative trends of marketing activity of Ukrainian retail enterprises development. Social and Human Sciences. Polish-Ukrainian scientific journal. 2020. 01 (25). URL: https://sp-sciences.io.ua/s2734531/fedorchenko_andriy_2020_._innovative_trends_of_marketing_activity_of_ukrainian_retail_enterprises_development._social_and_human_sciences._polish-ukrainian_scientific_journal_01_25_ (Foreign edition) Poplavska O.M., Fedorchenko A.V., Kuzmenko G.I. Regulation of work under crowdsourcing conditions. Social and labor relations: theory and practice. 2021. Vol. 11. Issue 2. P. 26-36. DOI: http://dx.doi.org/10.21511/slrtp.11(2).2021.03 (Ukrainian) - Zghurska О., Fedorchenko A., Larina Ya., Yerankin O., Dyma O., Avramchuk L. Determinative Role of Using Digital Marketing Tools for the Agriculture Development. Journal of Hygienic Engineering and Design (Food Production and Processing), Vol. 44, 2023. Pp. 75-81. https://keypublishing.org/jhed/wp-content/uploads/2023/09/06.-Full-paper-Оksana-Zghurska.pdf (Foreign edition) Fedorchenko A.V., Kulyk A.B., Ponomarenko I.V. Peculiarities of using the clustering method in marketing research of the pharmaceutical market of Ukraine. Marketing and digital technologies. 2023. Vol. 7. No. 1. P. 7-28. https://mdt-opu.com.ua/index.php/mdt/article/view/285 (Foreign edition)
- Fedorchenko A.V., Kulyk A.B., Ponomarenko I.V. Peculiarities of using the clustering method in marketing research of the pharmaceutical market of Ukraine. Marketing and digital technologies. 2023. Vol. 7. No. 1. P. 7-28. https://mdt-opu.com.ua/index.php/mdt/article/view/285 (Ukrainian)
- Fedorchenko A.V., Grechany O.V. The impact of digital technologies on changing the functions and competencies of marketers. Economy and Society. 2024. No. 61. URL: https://economyandsociety.in.ua/index.php/journal/article/view/3773 (DOI: 10.32782/2524-0072/2024-61-76) (Ukrainian)
- Fedorchenko A.V., Grechany O.V. Marketing in the coordinates of the ecosystem paradigm of development. Marketing and digital technologies. Vol. 8, No. 2, 2024. P. 92-104. URL: https://mdt-opu.com.ua/files/download/2024/md-8.2.2024.pdf (DOI: 10.15276/mdt.8.2.2024.8) (Ukrainian)
- Yevtushenko, N., & Fedorchenko, A. (2025). Benchmarking as a promising tool for marketing research of Ukrainian enterprises. International Science Journal of Management, Economics & Finance, 4(2), 100–111. https://doi.org/10.46299/j.isjmef.20250402.10 (Foreign edition)
- Fedorchenko, A. V. (2025). Integration of digital marketing tools into the enterprise performance management system in the context of digital transformation of the economy. Current Issues in Economic Sciences, (13). https://doi.org/10.5281/zenodo.16656609 (Ukrainian)
Monographs: Fedorchenko A.V. Marketing research in the management system of an industrial enterprise. Theory and practice of marketing in Ukraine: monograph / edited by A.F. Pavlenko. Kyiv: KNEU, 2005. P. 340-356. (Ukrainian) Fedorchenko A.V. System of marketing research: monograph. Kyiv: KNEU, 2009. 267 p. (Ukrainian) Fedorchenko A.V. Theory of the firm as a conceptual basis of marketing. Enterprise strategy: adaptation of organizations to the influence of world socio-economic processes: monograph / edited by A.P. Nalyvayko. Kyiv: KNEU, 2013. P. 47-60. (Ukrainian) Fedorchenko A.V. Client-orientation of an enterprise as a basis for the development of its management and marketing systems. Enterprise resource management: monograph / edited by G.O. Shvydanenko. Kyiv: KNEU, 2014. 418 p. (Ukrainian) Fedorchenko A.V., Okuneva O.V. Internal marketing of the enterprise: theory, methodology, practice: monograph / edited by A.V. Fedorchenko A.V. Kyiv: KNEU, 2015. 230 p. (Ukrainian) Fedorchenko A.V. Training of marketing specialists: modern challenges. Development of marketing in the context of informatization of society: monograph / edited by V.P. Pylypchuk. Kyiv: KNEU, 2019. P. 92-102. (Ukrainian)
Popular science and/or scientific and expert publications on scientific or professional topics, conference proceedings and abstracts:- Fedorchenko A.V. The Essence of Internet Marketing. Business Intelligence: Models, Methods And Techniques:Proceedingsof the International Scientific and Practical Internet Conference. March 4-6, 2020. [Electronic Recourse]. Kyiv: NAU, 2020. P. 185-88.URL: http://feba.nau.edu.ua/images/cyber/6Fedorchenko.pdf
- Fedorchenko A.V. Innovative trends in the development of modern Internet marketing in the markets of industrial goods. Marketing of Innovations. Innovations in Marketing (2020). Materials of the International Scientific Internet Conference (December, 2020). Bielsko-Biala: WSEH. [E-edition]. P. 96-98. (Ukrainian)
- Fedorchenko A.V. The influence of Covid-19 on the development of digital marketing. Business Intelligence: Models, Methods and Techniques: Proceedings of the International Scientific and Practical Internet Conference. March 3-5, 2021. Kyiv: NAU, 2021. [E-edition]. P. 131-133.
Fedorchenko A.V. Marketing in enterprise management systems: modern challenges. Marketing: challenges and solutions: materials of the II International Scientific and Practical Conference, April 21, 2021. Odesa: Helvetica Publishing House, 2021. P. 108-110. (Ukrainian) Fedorchenko A.V. Educational standards and a competency-based approach in the training of a modern marketer. Marketing education in Ukraine [Electronic resource]: collection of materials of the V International Scientific and Practical Online Conference, Kyiv, October 7–8, 2021 / Ministry of Education and Science of Ukraine, State Higher Educational Institution "Kyiv. National Economic University named after V. Hetman" [and others]; [ed.: Fedorchenko A.V. and others]. – Electronic text data. – Kyiv: KNEU, 2021. P. 49-52. (Ukrainian) Fedorchenko A.V. A/B-testing of consumers in the digital marketing system of the enterprise. Marketing and digital technologies: collection of materials of the V International Scientific-Practical Conference, September 29–30, 2022. Odesa: TES, 2022. P. 119-120. URL: https:// https://mdt-opu.com.ua/files/download/2022/Tezy_2022.pdf (Ukrainian) Fedorchenko A. A new paradigm of modern marketing in training of marketers: Ukrainian experience. Educational and Scientific Activity in a New Time: Realities and Challenges: Proceedings of The International Scientific Conference. Vol. II. December 16-17, 2022. Mingachevir State University, 2022. [E-edition]. P. 35-38. URL: https://mdu.edu.az/wp-content/uploads/2023/03/KONFR.-MATER-2022-cild-2-4.pdf- Fedorchenko A.V. Features of the functioning of the marketing research system of enterprises in times of crisis. Marketing and logistics in the management system: abstracts of reports of the XIV International Scientific and Practical Conference, October 28, 2022. Lviv: Lviv Polytechnic Publishing House, 2022. P. 224-226. (Ukrainian)
- Fedorchenko A.V. Benchmarking as an innovative tool for marketing research. Marketing of innovations. Innovations in marketing (2022). Materials of the International Scientific Internet Conference (December, 2022). Bielsko-Biala: WSEH. [E-edition]. P. 30-33.
Fedorchenko A.V. Peculiarities of marketing management of enterprises in Ukraine under martial law. Marketing and logistics in agribusiness: collection of abstracts of the III International Scientific and Practical Conference, April 20, 2023. Kyiv: LLC "CP "COMPRINT", 2023. P. 54-56. (Ukrainian) Fedorchenko A. Marketing support of corporate social responsibility and sustainable business development. Sustainable development of the economy, society and entrepreneurship [Electronic resource]: materials of the International Scientific and Practical Conference, Ivano-Frankivsk, April 27-28, 2023 / Edited by I. Perevozova. – Lviv: Publisher Koshevy B.-P.O., 2023. P. 488-490. – Electronic text data. – URL: https://nung.edu.ua/sites/default/files/2023-05/збирнык_тез.pdf (Ukrainian) Fedorchenko A.V. Marketing education in Ukraine: challenges of wartime. [Electronic resource]: Marketing in Ukraine: collection of materials of the International Scientific-Practical Internet Conference, Kyiv, October 20, 2023, Kyiv: KNEU, 2023. P. 588-591. – Electronic text data. – URL: http://irbis.kneu.edu.ua/cgi-bin/ecgi64/cgiirbis_64.exe? LNG=&S21CNR=10&S21STN=1&S21REF=5&C21COM=S&I21DBN=ELIB&P21DBN=ELIB&S21ALL=<.>DP=202311$<.>&S21FMT=fullwebr&Z21ID= (Ukrainian) Fedorchenko A.V. Information asymmetry and its impact on the development of the theory and practice of marketing research in Ukraine. Current problems and prospects for the development of the agro-food sector, hospitality industry and trade. [Electronic resource]: abstracts of the reports of the International Scientific-Practical Internet Conference, November 2, 2023. P. 207-212. / State Biotechnological Univ. – Electronic data. – Kharkiv, 2023. (Ukrainian) Fedorchenko A.V. System of marketing research of domestic enterprises: current realities. Economics. Finance. Business. Management: materials of the III International Forum / edited by Prof. A. I. Ignatyuk. Kyiv: Lira-K Publishing House, 2024. International Forum EFBM 3.0 “Economics. Finance. Business. Management. FROM RECOVERY TO GROWTH”. – 1125 p. Marketing technologies in national and international business management at the turn of the era: forming trends and overcoming challenges. – P. 86-88. (Ukrainian) Fedorchenko A.V., Studennikova O.V. Marketing strategies for promoting an innovative product to the market. Strategic imperatives of modern management: Collection of materials of the VII International Scientific and Practical Conference, May 8, 2024 [Electronic resource]. – K.: KNEU, 2024. P. 199 – 203. (Ukrainian) Fedorchenko A.V. Directions of using machine learning in web analytics of the enterprise in the modern digital environment. Marketing and digital technologies: collection of materials of the VI International Scientific and Practical Conference, September 26–27, 2024. Odesa: Odesa Polytechnic. TES, 2024. – P. 122-123. (Ukrainian) Fedorchenko A.V. Ecosystem paradigm of the development of modern marketing based on benchmarking. Marketing and logistics in the management system: challenges of digital globalization: abstracts of the reports of the XV International Scientific and Practical Conference, in memory of Professor Yevgeny Krykavsky, October 17-18, 2024 [Electronic edition]. – Lviv: Lviv Polytechnic Publishing House, 2024. – P. 388-389. – Access mode: https://science.lpnu.ua/ml-conference/proceedings (Ukrainian) Fedorchenko A.V. Modern digital technologies and their impact on changing the traditional functions of marketers. Current problems and prospects for the development of the agro-food sector, hospitality industry and trade [Electronic resource]: abstracts of reports of the International Scientific-Practical Conference, November 5, 2024 / State Biotechnological Univ. – Electronic text data. – Kharkiv, 2024. P. 277-282. (Ukrainian) - Fedorchenko A.V., Yevtushenko N.O. Benchmarking as a type of marketing research: world experience. Marketing of Innovations. Innovations in Marketing (2024). Materials of the International Scientific Internet Conference (December, 2024). Bielsko-Biala: WSEH. [E-edition]. P. 28-31.
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Academic disciplines (courses)- Marketing - for first-year students of the second (master's) level of higher education (Anatoly Poruchnik Institute of Business Education)
- Marketing Research - for fourth-year students of the first (bachelor's) and first-year students of the second (master's) level of higher education (Anatoly Poruchnik Institute of Business Education)
- Benchmarking - for first-year students of the second (master's) level of higher education
- Strategic Marketing - for first-year students of the second (master's) level of higher education
- Marketing Research and Product Market Analytics - for second-year students of the third (educational and scientific) level of higher education
Educational and methodological publicationsNikitin A.V., Bortnikov G.P., Fedorchenko A.V. Marketing in a bank: textbook / edited by A.V. Nikitin. Kyiv: KNEU, 2006. 432 p. (Ukrainian) Voychak A.V., Fedorchenko A.V. Marketing research: textbook / edited by A.V. Voychak. Kyiv: KNEU, 2007. 408 p. (Ukrainian) Marketing: textbook / A.F. Pavlenko et al.; edited by A.F. Pavlenko. Kyiv: KNEU, 2008. 600 p. (Ukrainian) Fedorchenko A.V., Larina Ya.S., Remez Yu.B. Benchmarking: textbook. Odesa: Oldi+, 2023. 472 p. (Ukrainian)
Distance CoursesMarketing (IBO students) - Fedorchenko - MRMK35019U [Electronic resource]: Moodle distance course for students of the Anatoly Poruchnik Institute of Business Education of the educational program "Universal MBA". Developer - Fedorchenko A.V. - Kyiv: KNEU, URL: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=1980 (Ukrainian) Marketing research - Fedorchenko, Kofanov - MRMK49031U [Electronic resource]: Moodle distance course for students of the full-time FM educational and professional programs "Marketing", "Commercial activity and logistics". Developers - Fedorchenko A.V., Kofanov O.E. - Kyiv: KNEU, URL: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=1979 (Ukrainian) Marketing Research (part-time ph.sc.) - Fedorchenko, Kofanov - MRMK49031U [Electronic resource]: Moodle distance course for students of FM of the part-time form of study of educational and professional programs "Marketing", "Commercial activity and logistics". Developers - Fedorchenko A.V., Kofanov O.E. - Kyiv: KNEU, URL: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=5804 (Ukrainian) Marketing Research - Fedorchenko, Kofanov - MRMK49031U_DIST [Electronic resource]: Moodle distance course for students of FM of the distance form of study of educational and professional program "Marketing". Developers - Fedorchenko A.V., Kofanov O.E. - Kyiv: KNEU, URL: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=2674 (Ukrainian) Marketing Research (IBO students) - Fedorchenko - MRMK49031U [Electronic resource]: Moodle distance learning course for students of the Anatoly Poruchnik National Research Institute of Business Education of the educational program "Marketing Management". Developer - Fedorchenko A.V. - Kyiv: KNEU, URL:https://ido-m.kneu.edu.ua/moodle/course/view.php?id=3302 (Ukrainian) Benchmarking (full-time) - Fedorchenko, Yevtushenko - MRMK23003U [Electronic resource]: Moodle distance learning course for students of the full-time FM of the educational and professional programs "Marketing", "Commercial activities and logistics". Developers - Fedorchenko A.V., Yevtushenko N.O. - Kyiv: KNEU, URL: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=5805 (Ukrainian) Benchmarking (part-time ph.s.) - Fedorchenko, Yevtushenko - MRMK23003U [Electronic resource]: Moodle distance course for students of FM distance learning of educational and professional programs "Marketing", "Commercial activity and logistics". Developers - Fedorchenko A.V., Yevtushenko N.O. - Kyiv: KNEU, URL: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=5806 (Ukrainian) Benchmarking (distance ph.s., bachelors) - Fedorchenko, Yevtushenko - MRMK23003U_DIST [Electronic resource]: Moodle distance course for students of FM distance learning of educational and professional program "Marketing". Developers - Fedorchenko A.V., Yevtushenko N.O. - Kyiv: KNEU, URL: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=5808 (Ukrainian) Benchmarking - Fedorchenko - MRMK66001U_DIST [Electronic resource]: Moodle distance course for students of FEtaU distance learning educational program "Innovative Entrepreneurship and Digital Leadership". Developer - Fedorchenko A.V. - Kyiv: KNEU, URL: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=2524 (Ukrainian)
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