| - Faculties»
- Faculty of Marketing»
- Departments»
- Department of Marketing named after A.F.Pavlenko»
- Academic Staff»
- Shafaliuk Oleksandr Kazymyrovych
Oleksandr Shafaliuk | Department: | Department of Marketing named after A.F.Pavlenko |
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| Position: | Professor, Dean of the Faculty of Marketing |
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| Teacher degree: | professor |
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| Degree: | Doctor of Economics |
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| Teaching Experience: | 23 |
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In 1995, he graduated from Kyiv State University of Economics, majoring in “Management of Material Resources and Organization of Wholesale Trade in Means of Production.” In 1999, he defended his PhD thesis on “Marketing Management of Enterprise Product Range” (scientific supervisor – Prof. Kardash V.Ya.), in 2009 – his PhD thesis on “Consumer in Marketing” (scientific consultant – Prof. Pavlenko A.F.). He headed the “Marketing” subcommittee of the Scientific and Methodological Commission of the Ministry of Education and Science of Ukraine in the field of “Economics and Entrepreneurship.” Participated in the implementation of consulting projects in the markets of: · Food industry · Mechanical engineering · Products of mining and processing enterprises · Building materials and heating equipment · Oil and gas · Chemical energy sources · Insurance · Educational services · Publishing and printing products Advanced training: 1. NGO "Ukrainian Marketing Association". Internship "Managing the marketing complex at a service enterprise." 11/23/21 - 02/23/22, 3 credit (180 hours) 2. NGO "Ukrainian Marketing Association" via the MOOCPrometheus platform, Certificate https://courses.prometheus.org.ua:18090/cert/d34eb995cab047f18bda33b6d91fc1c7. "Practical Sociology for Media Professionals", 05/27/2021, 1 credit (30 hours) 3. "EU4Skills: Best Skills for Modern Ukraine", Certificate, Training for Internal Trainers and Mentors of Companies "On-the-Job Learning", November-December 2022, 1 credit (30 hours) 4. KNEU named after V. Hetman. Certificate of Advanced Training Series 202303242 No. 116. “Tourism in Ukraine: Challenges and Recovery”, 03/22/2023, 1 credit (30 hours) 5. Moldova State University, Certificate No. 101083143-DEF/704, International Training for Academic Staff “Distance Education. Course For University Management”, 08/01-21/2024, 3 credit (90 hours) |
 | Department: | Department of Marketing named after A.F.Pavlenko |
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| Position: | Professor, Dean of the Faculty of Marketing |
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| Teacher degree: | professor |
|---|
| Degree: | Doctor of Economics |
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| Teaching Experience: | 23 |
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| Biography: | |
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In 1995, he graduated from Kyiv State University of Economics, majoring in “Management of Material Resources and Organization of Wholesale Trade in Means of Production.” In 1999, he defended his PhD thesis on “Marketing Management of Enterprise Product Range” (scientific supervisor – Prof. Kardash V.Ya.), in 2009 – his PhD thesis on “Consumer in Marketing” (scientific consultant – Prof. Pavlenko A.F.). He headed the “Marketing” subcommittee of the Scientific and Methodological Commission of the Ministry of Education and Science of Ukraine in the field of “Economics and Entrepreneurship.” Participated in the implementation of consulting projects in the markets of: · Food industry · Mechanical engineering · Products of mining and processing enterprises · Building materials and heating equipment · Oil and gas · Chemical energy sources · Insurance · Educational services · Publishing and printing products Advanced training: 1. NGO "Ukrainian Marketing Association". Internship "Managing the marketing complex at a service enterprise." 11/23/21 - 02/23/22, 3 credit (180 hours) 2. NGO "Ukrainian Marketing Association" via the MOOCPrometheus platform, Certificate https://courses.prometheus.org.ua:18090/cert/d34eb995cab047f18bda33b6d91fc1c7. "Practical Sociology for Media Professionals", 05/27/2021, 1 credit (30 hours) 3. "EU4Skills: Best Skills for Modern Ukraine", Certificate, Training for Internal Trainers and Mentors of Companies "On-the-Job Learning", November-December 2022, 1 credit (30 hours) 4. KNEU named after V. Hetman. Certificate of Advanced Training Series 202303242 No. 116. “Tourism in Ukraine: Challenges and Recovery”, 03/22/2023, 1 credit (30 hours) 5. Moldova State University, Certificate No. 101083143-DEF/704, International Training for Academic Staff “Distance Education. Course For University Management”, 08/01-21/2024, 3 credit (90 hours) |
| Department: | Department of Marketing named after A.F.Pavlenko |
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| Areas of research: | · Forecasting and marketing optimization of consumer behavior parameters · Increasing marketing effectiveness and enterprise efficiency · Transformation and development of market interaction systems · Marketing management of changes and innovative activities of enterprises |
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| Uploaded files: | 0 |
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| Publications: | Author and co-author of about 80 scientific, educational and methodological publications, in particular 1. Shafalyuk M.S., Shafalyuk O.K. Monitoring the effectiveness of marketing and the development of brand consumer communities. Economics and Entrepreneurship, No. 44, 2020. P. 56-66. 2. Danylyuk V. O., Repina I. M., Shafalyuk O. K., Kovylina M. O., Nitsenko V. S. Functional and investment strategies for the technical development of enterprises. Scientific Bulletin of the National Mining University. Dnipro: National Mining University. 2020. No. 3. P. 115-121 (Scopus). 3. Bukhta S. V., Shafalyuk O. K. Increasing the effectiveness of positioning and consumer loyalty in brand development. Economics and Entrepreneurship, No. 45, 2020. P. 93–101. 4. Danyliuk V., Riepina I., Shafalyuk A., Valinkevych N., Reznik N. Methodical approaches to measurement of the technical level of a production enterprise. AIP Conference Proceedings, Vol. 2413, No. 1, 2022. id.040017, 10 pp. URL: https://doi.org/10.1063/5.0080013 (Scopus) 5. Oleksiuk O.I., Shafalyuk O. K. Peculiarities of using open data in preparing marketing and commercial management decisions. Strategy of economic development of Ukraine, No. 50, 2022. P. 45-55. 6. Oleksiuk O.I., Shafalyuk O. K. Hybrid assessments of marketing and commercial performance of enterprises. Scientific Notes, No. 26, 2022. P. 92-102. 7. Oleksiuk O.I., Shafalyuk O.K. Using open source information for marketing research of commodity markets, Economics and Entrepreneurship, No. 48, 2022. P. 26-38. Scopus ID: 58000814000 ORCID 0000-0003-1145-7973 Google Scholar: https://scholar.google.com/citations?user=fMzS-Y0AAAAJ&hl=uk |
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