The project is aimed at a comprehensive study of current trends in global innovative business development amid post-pandemic transformation, digitalization, and geoeconomic instability. It analyzes the key drivers of innovation, including technological breakthroughs (AI, big data, green tech), changes in business models, global competition, and sustainable development strategies. Special attention is given to the challenges companies face in adapting to ESG criteria, global value chains, and rapid institutional changes.
As a result of the research, a conceptual model of innovative business growth is proposed—adapted to the conditions of both Ukrainian and international markets—taking into account the needs of post-war economic recovery and the implementation of the UN Sustainable Development Goals.