On January 23, 2025, Ukraine's leading expert in reputation management, Olena Derevianko (Doctor of Economics and Political Economy, Professor, co-founder and partner of PR-Service Agency, Vice President of the Ukrainian PR League, and Chair of the Crisis Communications Committee of the Association of Corporate Security Professionals of Ukraine), delivered a lecture for MBA students at the Institute of Business Education of Kyiv National Economic University. The topic of the lecture was "Reputation Management in Wartime." The discussion focused on building an effective reputation management system in companies with various business models, as well as the methodology for managing reputational risks in wartime conditions. As always, the lecture received widespread positive feedback. We are grateful for the collaboration and look forward to future productive meetings!