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Savych Oleksandr Petrovych

Oleksandr Savych

Department:	Department of Marketing named after A.F.Pavlenko
Position:	Professor
Teacher degree:	professor
Degree:	Doctor of Economics
Teaching Experience:	10
Education Graduated from Vadym Hetman Kyiv National Economic University, International Economics faculty, International Business Management specialty, Master degree in 1999. Defended candidate dissertation "Automotive spare parts marketing" in 2012 and was honored science degree "Candidate of Economics". In 2019, received a degree "Doctor of Economic Sciences", the theme of the dissertation "Marketing on the global car market". Lecturing on marketing chair since 2013. Work experience Since 1999, I am working in automobile industry on top positions, more than 20 years CEO experience. CEO of Renault/Dacia (Ukraine), Mercedes (Kazakhstan), UkrAVTO spare parts company (Ukraine) Currently, CEO of Nexus Automotive Ukraine (Ukraine-Switzerland) Lecturing several MBA programs Tutor of The Chartered Institute of Marketing (UK) Developmant courses and programmes. The Chartered Institute of Marketing (UK) 'Internship and tutoring programme at resourse management module', May, 23, 2024. 180 hours

Department:	Department of Marketing named after A.F.Pavlenko
Areas of research:	Purchasing marketing, industrial marketing, marketing, marketing management
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Publications:

More than 50 scintific publications, including main:

1. Savych O., Molchanova E. Modelling of global car market development under globalization impact. Financial and credit activity: problems of theory and practice. (Web of Science, EBSCO, Ulrich's Periodicals Directory, Index Copernicus). 2019. Volume 3, №30. p.273-282

2. Oleksandr Savych, Tetiana Shkoda. Trends of air transportation market development in Ukraine. Innovative Marketing (SCOPUS, BFI, UGC..). 2020. Volume 16, Issue 2, pp. 29-42

3.Oleksandr Savych, Ellana Molchanove, Kateryna Kovtoniuk. Covid-19 Presents New Challenges and Opportunities to Higher Education. Revista Românească pentru Educaţie Multidimensională (Web of Science (WOS); EBSCO; ERIH+; Google Scholar; Index Copernicus; Ideas RePeC; Econpapers). 2020, Volume 12, Issue 2, Sup. 1, pages: 168-174

4. Oleksandr Savych, & Tetiana Shkoda. (2021). Impact of Key Marketing Tools on Global Car Market Development. Communications - Scientific Letters of the University of Zilina, 23(4) (SCOPUS, EBSCO Host), A264-A276

5. Iuliia Gernego, Tetiana Shkoda, Oleksandr Savych. Marketing tools in strategic management of young scientists’ human capital. Baltic Journal of Economic Studies,Vol. 7 No. 4 (2021) SEPTEMBER (Web of Science WoS), Pp43-54

6. Savych О.,ShkodaТ. Impact of Key Marketing Tools on Global Car Market Development. Communications - Scientific Letters of the University of Zilina, 2021, #23(4), (SCOPUS)A264-A276

7. Molchanova, E., Dluhopolskyi, O., Savych, O., Kovtoniuk, K., Markovych, I. Analysis of the selected entry strategy of blue bottle coffee roaster. Ikonomicheski Izsledvaniathis 2021, 30(8), (SCOPUS), p. 229–242

8. Shkoda, T., & Savych, O. (2022). TRANSFORMATION OF MARKETING IN WARTIME AND POSTWAR. Baltic Journal of Economic Studies, 8(5), 209-216. Emerging Sources Citation Index (Web of Science)

9. К. Kovtoniuk, E. Molchanova, O. Savych, Y. Demkiv, O. Piankova and A. Kudinova, "Estimation of the Impact of Macroeconomic Factors on Investment Activity in Ukraine," 2023 13th International Conference on Advanced Computer Information Technologies (ACIT), Wrocław, Poland, 2023,(SCOPUS)pp. 255-260

10. Savych O and others authors (2024). Sustainable human resource management and job satisfaction—Unlocking the power of organizational identification: A cross-cultural perspective from 54 countries.Corporate Social Responsibility and Environmental Management (Scopus, Web of science), doi:10.1002/csr.2815

11. Savych, O., Shkoda, T. (2022). Cultural Relationship Marketing Prospects and Potential. In: Borin, E., Cerquetti, M., Crispí, M., Urbano, J. (eds) Cultural Leadership in Transition Tourism. Contributions to Management Science. Springer, Cham (Scopus).

Kyiv National Economic University named after Vadym Hetman

Oleksandr Savych

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