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Kyiv National Economic University named after Vadym Hetman

  1. Faculties»
  2. Faculty of Marketing»
  3. Departments»
  4. Department of Marketing named after A.F.Pavlenko»
  5. Research Activities»
  6. Scientific Publications»
  7. Scientific Publications in Foreign Languages

Scientific Publications in Foreign Languages

  • Derev’yanchenko T., Benivska I.Marketing audit as the instrument of marketing  increase efficiency whithin the conditions of economic instability. Periodyk naukowy Akademii Polonijnej, Czestochoma, Akademia Polonijna w Czestochowie, 2018, 28(2018) nr 3, p. 43-48.
  • Okunyeva O. The Function of Internal Marketing in the Process of Formation of a Customer-Centric Company. Eastern European Business and Economics Journal 4(2), 2018, р. 97-131.
  • Reshetnikova I., Sagaidak M. Conceptual model of a set of the internal marketing of enterprises of the servise sector. Globalne aspekty Ekonomii Światowej i Stosunków Międzynarodowych w warunkach niestabilnośti gospodarczej: monografia Międzynarodowej Konferencji Naukowo-Praktycznej, Częstocnowa, Akademia Polonijna, 2016. p. 810-824. 
  • Reshetnikova I., Sagaidak M. Diagnostics of the Consumer´s Satisfaction of Service. The Journal of Economics and Social Research. MatejBel University BanskaBystrica Slovakia.vol. XVII, 2016, No 1. p. 66-76
  • Reshetnikova I.L., Sahaidak M.P. Multi-channel marketingin communication activities oflogistics companies. Вісник Національного ун-ту «Львівська політехніка». Серія: Логістика. 2016. №848. С. 69-75.
  • Ilnitsky D.O., Vasilkova N.V. Cyclicity in Competency Based Approach to Education: International Experience in Supporting Competitive Positions of Universities. Actual Problems of Economics #9(159), 2014, р. 201-210.
  • Reshetnikova I. A study of perception of the image of France by Ukrainian customers. Marketing w 25-leciu gospodarki rynkowej w Polsce. Monografija. Polskie Wydawnicrwo Ekonomiczne, Warszawa 2014.  P. 533– 544.
  • Reshetnikova I.L. Establishing and development of marketing in Ukraine. Tozsamosc s wizerunek marketingu. Redakcja naukowa Roman Niestroj,Krakow, 2009, р.343-346.
  • Reshetnikova I.L. Global marketing strategies on the confectionary market of Ukraine. Problems of marketing management in globalization , Matej Bel University Banska Bystrica Slovakia, 2008, p.211-216.
  • Lylyk I., Lylyk S. Report on the Assessment of the technical and programmatic capacity of Ukrainian Civil Society Organization activity in Consumer targeting activities conducted under the joint initiative of the European Union and UNDP. Ukrainian Marketing Association, The Consumer Society and Citizen Network project (CSCN), 2007.
  • Vasilkova N. Strategische Allianzen: eine systematische Übersicht über neuere Branchen-und Fallstudien. Universität Konstanz, 2001.
Last redaction: 07.10.23