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Київський національний економічний університет імені Вадима Гетьмана

  1. Інститути та факультети»
  2. Факультет маркетингу»
  3. Кафедри»
  4. Кафедра маркетингу імені А.Ф. Павленка»
  5. Наукова робота»
  6. Наукові публікації»
  7. Перелік основних публікацій іноземними мовами

Перелік основних публікацій іноземними мовами

  • Wojtczuk-Turek A., Turek D., Savych O. et al. (2024). Sustainable human resource management and job satisfaction — Unlocking the power of organizational identification: A cross-cultural perspective from 54 countries. Corporate Social Responsibility and Environmental Management. DOI: https://doi.org/10.1002/csr.2815  (Scopus, Web of Science)
  • Yevtushenko N., Gudz О., Tiazhina A. (2024). Organisational Culture as an Effective Tool for Managing a Telecommunications Enterprise. Baltic Journal of Economic Studies. Vol.2, 103-113. DOI: https://doi.org/10.30525/2256-0742/2024-10-2-103-112 (Web of Science)
  • Gudz О., Yevtushenko N., Hlushenkova А. (2024). .Directions for the development of the innovation potential of enterprises in the context of digital transformations. Baltic Journal of Economic Studies. Vol.1. P.44-53. DOI: https://doi.org/10.30525/2256-0742/2024-10-1-44-53  (Web of Science)
  • Zghurska О., Vynogradova О., Yerankin О., Korchynska О., Ovsiienko N., Aisulu А. (2024). Media planning as a necessarycondition for increasing the efficiencyof business structures’ digitalmarketing activities. Financial and Credit Activity Problems of Theory and Practice, 1(54), 578–590. https://doi.org/10.55643/fcaptp.1.54.2024.4271  (Web of Science, Scopus)
  • Pavlenko, V., Ponomarenko, I., Morhulets, O., Fedorchenko, A., Pylypenko, V. (2023). Use of Information Technologies and Marketing Tools for The Formation of An Educational Platform. CEUR Workshop Proceedings. 3rd International Workshop on Information Technologies: Theoretical and Applied Problems, ITTAP, Vol. 3628, 520-525. (Scopus)
  • Pavlenko V., Ponomarenko I., Morhulets O., Fedorchenko A., Chorna O., Pylypenko V. (2023). Creating Educational Products With Using Data Science and Digital Marketing. 2023 IEEE 4th KhPI Week on Advanced Technology (KhPIWeek), Kharkiv, Ukraine, pp. 1-4. DOI: https://doi.org/10.1109/KhPIWeek61412.2023.10312906  (Scopus)
  • Yevtushenko N., Fedorchenko A. (2023). Competitive advantages in the market of consulting services: marketing aspect. Business: Theory and Practice. 24(2), 501-509. URL: https://journals.vilniustech.lt/index.php/BTP/article/view/15291  (Scopus)
  • Kholoshyn I.V., Syvyj M.J., Mantulenko S.V., Shevchenko О.L., Sherick D., Mantulenko K.M. (2023). Assessment of military destruction in Ukraine and its consequences using remote sensing. IOP Conference Series: Earth and Environmental Science, Volume 1254, 4th International Conference on Sustainable Futures: Environmental, Technological, Social and Economic Matters (ICSF-2023) 22/05/2023 - 26/05/2023 Kryvyi Rih, Ukraine. https://iopscience.iop.org/article/10.1088/1755-1315/1254/1/012132/pdf  (Scopus)
  • Kovtoniuk К., Molchanova E., Savych O., Demkiv Y., Piankova O., Kudinova A. (2023). Estimation of the Impact of Macroeconomic Factors on Investment Activity in Ukraine. 13th International Conference on Advanced Computer Information Technologies (ACIT), Wrocław, Poland, 255-260. DOI:  https://doi.org/10.1109/ACIT58437.2023.10275518 (Scopus)
  • Yerankin О., Ivasiv І., Oleksiuk О., Ovsiienko N., Parii L. (2023). Formation of a set of national food security indicators. Financial and Credit Activity Problems of Theory and Practice, 2(49), 457–468. DOI:  https://doi.org/10.55643/fcaptp.2.49.2023.3986  (Web of Science).
  • Zghurska O., Tuvorsky O., Shevchenko O., Zelisko I., Dymenko R., Safonov Yu. (2023). Improvement of methodological principles of brand protection in cyberspace. Financial and credit activity: problems of theory and practice. Vol. 4 (51), 539-552. https://fkd.net.ua/index.php/fkd/article/view/4108/3917  (Scopus, Web of Science)
  • Danyliuk V., Riepina I., Shafalyuk A., Valinkevych N., Reznik N. (2022). .Methodical approaches to measurement of the technical level of a production enterprise. AIP Conference Proceedings, Vol. 2413 (1). DOI: https://doi.org/10.1063/5.0080013  (Scopus)
  • Pavlenko, V., Ponomarenko, I., Fedorchenko, A., Chorna, O., Pylypenko, V. (2022). Development and Marketing Promotion of the Educational Program Mobile Application in the Field of Electrical Engineering. Proceedings of the IEEE 4th International Conference on Modern Electrical and Energy System, MEES, 2022.  (Scopus)
  • Savych, O., Shkoda, T. (2022). Cultural Relationship Marketing Prospects and Potential. / In: Borin, E., Cerquetti, M., Crispí, M., Urbano, J. (eds) Cultural Leadership in Transition Tourism. Contributions to Management Science. Springer, Cham.  DOI: https://doi.org/10.1007/978-3-031-14121-8_14  (Scopus)
  • Shkoda T., Savych O. (2022). Transformation of Marketing in Wartime and Postwar. Baltic Journal of Economic Studies, 8(5), 209-216. (Web of Science)
  • Yevtushenko N., Gudz O. (2022). Consulting and internal communications: theoretical and methodological aspect. Baltic Journal of Economic Studies. Vol. 8(1), 43-54. DOI: https://doi.org/10.30525/2256-0742/2022-8-1-43-54  (Web of Science)
  • Buhas, V., Ponomarenko, I., Ramskyi, A., Fedorchenko, A., Roskladka, A. (2023). Blockchain Applications in Digital Marketing. CEUR Workshop Proceedings, (3421), 77–86 (Scopus)
  • Pidhurska V., Larina Ya. (2022). Analysis of the Covid-19 pandemic’s impact on the Ukrainian confectionery market. Journal of Hygienic Engineering and Design. № 4 (41), 381-395. URL: https://keypublishing.org/jhed/jhed-volumes/jhed-volume-41-fpp-26-viktoriia-pidhurska-yaroslava-larina-2022-analysis-of-the-covid-19-pandemics-impact-on-the-ukrainian-confectionery-market/
  • Zghurska O., Larina Ya., Dymenko R., Kubiv S., Tarasiuk A. (2022). Multi-agent model of the distribution channel management system of agro-industrial enterprises. Financial and credit activity: Problems of Theory and Practice. Vol. 5(46), 361–372. URL:  https://fkd.net.ua/index.php/fkd/article/view/3869 (Web of Science)
  • Zghurska О., Larina Ya., Hammadi K. J., Tymchenko Yu., Turovsky O., Kubiv S., Kyrychenko A. (2022). Modeling of information Influence on socio-cultural development of society. Journal of Hygienic Engineering and Design. №40, 250-256. https://keypublishing.org/jhed/wp-content/uploads/2022/12/JHED-40-Volume-Content-Archive-L.pdf (Scopus)
  • Savych O., Molchanova E., Fedorchenko A., Kovtoniuk K. (2021). Modeling of Key Marketing Parameters of Development of the EU Car Market and its Clusterization, 2021 11th International Conference on Advanced Computer Information Technologies (ACIT), 364-367. DOI: https://doi.org/10.1109/ACIT52158.2021.9548474  (Scopus)
  • Gernego I., Shkoda T., Savych O. (2021). Marketing tools in strategic management of young scientists’ human capital. Baltic Journal of Economic Studies, Vol. 7 No. 4 September, 43-54. DOI: https://doi.org/10.30525/2256-0742/2021-7-4-43-53   URL: http://www.baltijapublishing.lv/index.php/issue/article/view/1259   (Web of Science)
  • Laburtseva O., Larina Ya., Nahorna O., Vinichenko S., Hordiienko V., Alaa Tabit Niama Al-Shaban. (2021). Development of a Marketing Strategy for Enterprise Financial Growth. Studies of Applied Economics. Vol. 39, No. 5, URL: http://ojs.ual.es/ojs/index.php/eea/article/view/4794  (Scopus)
  • Larina Ya., Galchynska J., Popov O. (2021). Development of egg market in Ukraine: Evaluation, forecasting and marketing solutions. Journal of Hygienic Engineering and Design, Vol. 33, 249-259. URL: https://keypublishing.org/jhed/jhed-volumes/jhed-volume-33-yaroslava-larina-development-of-egg-market-in-ukraine-evaluation-forecasting-and-marketing-solutions/  (Scopus)
  • Larina Ya., Galchynska J., Kucheruk P., Zghurska O. at all. (2021). Estimation of the Domestic Agricultural Sector Potential for the Growth of Energy Cultures for Bioenergy Fuel Production. Agricultural engeneering. Vol. 25, 73-82. URL: http://188.190.33.55:7980/jspui/bitstream/123456789/8984/1/Larina_KA.pdf  (Scopus)
  • Molchanova, E., Dluhopolskyi, O., Savych, O., Kovtoniuk, K., Markovych, I. (2021). Analysis of the selected entry strategy of blue bottle coffee roaster. Ikonomicheski Izsledvaniathis, 30(8), 229–242. URL: https://www.iki.bas.bg/Journals/EconomicStudies/2021/2021-8/12_Dluhopolskyi.pdf (Scopus)
  • Yevtushenko N., Salo A. (2021). Consulting in increasing innovative activities of enterprises of Ukraine. Baltic Journal of Economic Studies. Vol. 7. No. 2. March. DOI: https://doi.org/10.30525/2256-0742/2021-7-2-65-76  (Web of Science)
  • Yevtushenko N., Halimon T. (2021). Consulting on the Ukrainian market of services and its competitive advantages. Baltic Journal of Economic Studies. Vol. 7. No. 4. September.  DOI: https://doi.org/10.32782/2224-6282/174-13  (Web of Science)
  • Galchynska, J., Larina, Ya., Varchenko, O., Struk, N., Gryshchenko, O. (2021) Perspectives of Ukrainian bioenergy development estimation by means of cluster analysis and marketing approach. Economic Annals-XXI. 2021. #187 (1-2).  63-74. (Scopus) URL: http://ea21journal.world/index.php/ea-v187-06/
  • Savych O., Fedorchenko A., Molchanova E., Kovtoniuk K. (2021) Modeling of key marketing parameters of the EU car market and its clusterization. Advanced Computer Information Technologies (ACIT 2021): 11th International Conference papers, 15-17 September 2021, Deggendorf, Germany. Pp. 364-367. (Scopus). URL: http://www.scopus.com/inward/record.url?eid=2-s2.0-85116688876&partnerID=MN8TOARS
  • Savych О., Shkoda Т. Impact of Key Marketing Tools on Global Car Market Development. Communications - Scientific Letters of the University of Zilina, 2021, #23(4) (Scopus), A264-A276, https://doi.org/10.26552/com.C.2021.4.A264-A276. URL: http://komunikacie.uniza.sk/index.php/communications/article/view/1750/1646
  • Zghurska О., Larina Ya., Fedorchenko А., Zalizko V., Kubiv S. (2021). Strategic forecast of multifactorial impact on the efficiency of diversified enterprises. Financial and credit activity: problems of theory and practice. Vol. 5 No. 40. (Web of Science)
  • Zghurska О., Somkina, T., Korchynska O., Fedorchenko A., Tarasevych O., Kubiv S. (2021). Formation of organizational and economic structure in the process of developing innovative solutions of a diversified enterprise. Journal of Hygienic Engineering and Design (Food Production and Processing). Vol. 36, 111-118. (Scopus)
  • Savych О., Shkoda Т. (2020). Trends of air transportation market development in Ukraine. Innovative Marketing. Vol. 16, Issue 2, pp. 29-42 (Scopus). URL: https://businessperspectives.org/journals/innovative-marketing/issue-348/trends-of-air-transportation-market-development-in-ukraine
  • Larina Ya., Galchynska J., Popov O. Development of egg market in Ukraine: Evaluation, forecasting and marketing solutions. Journal of Hygienic Engineering and Design, Vol. 33, 2021. pp. 249-259. URL: https://keypublishing.org/jhed/jhed-volumes/jhed-volume-33-yaroslava-larina-development-of-egg-market-in-ukraine-evaluation-forecasting-and-marketing-solutions/ (Scopus)
  • Danyliuk V., Riepina I., Shafalyuk O., Kovylina M., Nitsenko V.  (2020). Functional and investment strategies of technical development of enterprises. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. (3), 115-121 DOI: https://doi.org/10.33271/nvngu/2020-3/115 (Scopus)
  • Savych O., Molchanova E., Kovtoniuk K. (2020). Covid-19 Presents New Challenges and Opportunities to Higher Education. Revista Românească pentru Educaţie Multidimensională. Vol. 12, Issue 2, Sup. 1, 168-174 DOI: https://doi.org/10.18662/rrem/12.2Sup1/303   URL: https://www.lumenpublishing.com/journals/index.php/rrem/article/view/2819/2505   (Web of Science)  
  • Buchynska O., Davlikanova O., Lylyk I. (2020). The Ukrainian Employers’ Experience of Introducing Dual Studies: The First-Year Results of the National Experiment. Virtual Economics. (2). DOI: 10.34021/ve.2020.03.04(11)   DOI: https://doi.org/10.34021/ve.2020.03.04(11)  (Scopus)
  • Zghurska O., Larina Ya., Somkina T., Korchynska О. (2020). Organizational structure of agro-industrial enterprises’ activity in the direction of diversification strategies’ formation. Solid State Technology. Vol. 63 No. 6, December, 42–43. URL: http://solidstatetechnology.us/index.php/JSST/issue/view/49  (Scopus)
  • Buchynska O., Davlikanova O., Hofstette H. (2020). The Ukraine-Based Employers’ Awareness of Dual Studies and Willingness to Engage into the Implementation of Education Innovations. Business Ethics and Leadership. Vol. 4, № 3. 2020. P. 137-144. DOI:10.21272/bel.4(3).137-144.2020    https://doi.org/10.21272/bel.4(3).137-144.2020 (Фахове видання України)
  • Hromozdova L., Kudenko O., Hromozdov V., Stenicheva I., Boychenko O. (2020). Assessment Of Potential Regional Market Segmentation Factor. International Journal of Scientific &Technology Research, Vol. 9, Issue 03, March 2020. pp. 4909-4915. URL: http://www.ijstr.org/final-print/mar2020/Assessment-Of-Potential-Regional-Market-Segmentation-Factor.pdf (Scopus)
  • Kudenko O., Makhortov Y., Tiukhtii M., Kashina G., Ablova O. (2020). Assessment Of Target Segments Of Enterprises In The Regional Market In Terms Of Attractiveness. International Journal of Scientific &Technology Research, Vol. 9, Issue 03, March 2020. pp. 3275-3280. URL: http://www.ijstr.org/final-print/mar2020/Assessment-Of-Target-Segments-Of-Enterprises-In-The-Regional-Market-In-Terms-Of-Attractiveness.pdf (Scopus)
  • Savych O., Shkoda T. (2020). The concept of marketing efforts consolidation at the global car market. Selected papers of the 11th International Scientific Conference “Business and Management 2020” held on May 07-08, 2020, Vilnius, Lithuania. Pp. 63-72. Clarivate Analytics' ESCI (Web of Science). https://doi.org/10.3846/bm.2020.542. URL: http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/542
  • Savych O., Molchanova E. (2019). Modelling of global car market development under globalization impact. Financial and credit activity: problems of theory and practice. Vol. 3, №30. p. 273-282 (Web of Science).
  • Andriushchenko K., Buriachenko A., Rozhko O., Buchynska O. et al. (2019). Peculiarities of Sustainable Development of Enterprises in the Context of Digital Transformation. Entrepreneurship and Sustainability Issues. Volume 7, Number 3 (December). pp. 2255-2270. DOI: 10.9770/jesi.2020.7.3(53) https://doi.org/10.9770/jesi.2020.7.3(53) (Web of Science) 
  • Prokopenko О., Larina Yа., Chetveryk О., Kravtsov S. et al. (2019). Digital-Toolkit for Promoting Tourist Destinations. International Journal of Innovative Technology and Exploring Engineering (IJITEE), Volume 8 Issue 12, October 2019. DOI:10.35940/ijitee.L3745.1081219. URL: https://www.ijitee.org/wp-content/uploads/papers/v8i12/L37451081219.pdf (Scopus)
  • Derev’yanchenko T., Benivska I. (2018). Marketing audit as the instrument of marketing  increase efficiency whithin the conditions of economic instability. Periodyk naukowy Akademii Polonijnej, Czestochoma, Akademia Polonijna w Czestochowie, 2018, 28(2018) nr 3, p. 43-48.
  • Okunyeva O. (2018). The Function of Internal Marketing in the Process of Formation of a Customer-Centric Company. Eastern European Business and Economics Journal 4(2), 2018, р. 97-131.
  • Reshetnikova I., Sagaidak M. (2016). Conceptual model of a set of the internal marketing of enterprises of the servise sector. Globalne aspekty Ekonomii Światowej i Stosunków Międzynarodowych w warunkach niestabilnośti gospodarczej: monografia Międzynarodowej Konferencji Naukowo-Praktycznej, Częstocnowa, Akademia Polonijna, 2016. p. 810-824. 
  • Reshetnikova I., Sagaidak M. (2016). Diagnostics of the Consumer´s Satisfaction of Service. The Journal of Economics and Social Research. MatejBel University BanskaBystrica Slovakia.vol. XVII, 2016, No 1. p. 66-76.
  • Reshetnikova I.L., Sahaidak M.P. (2016). Multi-channel marketingin communication activities oflogistics companies. Вісник Національного ун-ту «Львівська політехніка». Серія: Логістика. 2016. № 848. С. 69-75.
  • Reshetnikova I. (2014) A study of perception of the image of France by Ukrainian customers. Marketing w 25-leciu gospodarki rynkowej w Polsce. Monografija. Polskie Wydawnicrwo Ekonomiczne, Warszawa 2014.  P. 533– 544.
  • Ilnitsky D.O., Vasilkova N.V. (2014) Cyclicity in Competency Based Approach to Education: International Experience in Supporting Competitive Positions of Universities. Actual Problems of Economics #9(159), 2014, р. 201-210. (Scopus)
  • Reshetnikova I.L. (2009) Establishing and development of marketing in Ukraine. Tozsamosc s wizerunek marketingu. Redakcja naukowa Roman Niestroj,Krakow, 2009, р.343-346.
  • Reshetnikova I.L. (2008) Global marketing strategies on the confectionary market of Ukraine. Problems of marketing management in globalization , Matej Bel University Banska Bystrica Slovakia, 2008, p.211-216.
  • Lylyk I., Lylyk S. (2007) Report on the Assessment of the technical and programmatic capacity of Ukrainian Civil Society Organization activity in Consumer targeting activities conducted under the joint initiative of the European Union and UNDP. Ukrainian Marketing Association, The Consumer Society and Citizen Network project (CSCN), 2007.
  • Vasilkova N. (2001) Strategische Allianzen: eine systematische Übersicht über neuere Branchen-und Fallstudien. Universität Konstanz, 2001.