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Київський національний економічний університет імені Вадима Гетьмана

  1. Факультети та інститути»
  2. Факультет маркетингу»
  3. Кафедри»
  4. Кафедра маркетингу імені А.Ф. Павленка»
  5. Наукова робота»
  6. Наукові публікації»
  7. Перелік основних публікацій іноземними мовами

Перелік основних публікацій іноземними мовами

  • Andriushchenko K., Buriachenko A., Rozhko O., Buchynska O. et al. Peculiarities of Sustainable Development of Enterprises in the Context of Digital Transformation. Entrepreneurship and Sustainability Issues. Volume 7, Number 3 (December). 2019. pp. 2255-2270. DOI: 10.9770/jesi.2020.7.3(53) https://doi.org/10.9770/jesi.2020.7.3(53) (Web of Science) 
  • Buchynska O., Davlikanova O., Hofstette H. The Ukraine-Based Employers’ Awareness of Dual Studies and Willingness to Engage into the Implementation of Education Innovations. Business Ethics and Leadership. Vol. 4, № 3. 2020. P. 137-144. DOI:10.21272/bel.4(3).137-144.2020 https://doi.org/10.21272/bel.4(3).137-144.2020 (Фахове видання України)
  • Buchynska O., Davlikanova O., Lylyk I. The Ukrainian Employers’ Experience of Introducing Dual Studies: The First-Year Results of the National Experiment. Virtual Economics. № 2. 2020. DOI: 10.34021/ve.2020.03.04(11) https://doi.org/10.34021/ve.2020.03.04(11) (Scopus)
  • Danyliuk V., Riepina I., Shafalyuk A., Valinkevych N., Reznik N. Methodical approaches to measurement of the technical level of a production enterprise. AIP Conference Proceedings, Vol. 2413, No. 1, 2022. id.040017, 10 pp. URL: https://doi.org/10.1063/5.0080013 (Scopus)
  • Derev’yanchenko T., Benivska I.Marketing audit as the instrument of marketing  increase efficiency whithin the conditions of economic instability. Periodyk naukowy Akademii Polonijnej, Czestochoma, Akademia Polonijna w Czestochowie, 2018, 28(2018) nr 3, p. 43-48.
  • Galchynska, J., Larina, Ya., Varchenko, O., Struk, N., Gryshchenko, O. Perspectives of Ukrainian bioenergy development estimation by means of cluster analysis and marketing approach. Economic Annals-XXI. 2021. #187 (1-2).  63-74. (Scopus) URL: http://ea21journal.world/index.php/ea-v187-06/
  • Hromozdova L., Kudenko O., Hromozdov V., Stenicheva I., Boychenko O. Assessment Of Potential Regional Market Segmentation Factor. International Journal of Scientific &Technology Research, Vol. 9, Issue 03, March 2020. pp. 4909-4915. URL: http://www.ijstr.org/final-print/mar2020/Assessment-Of-Potential-Regional-Market-Segmentation-Factor.pdf (Scopus)
  • Ilnitsky D.O., Vasilkova N.V. Cyclicity in Competency Based Approach to Education: International Experience in Supporting Competitive Positions of Universities. Actual Problems of Economics #9(159), 2014, р. 201-210.
  • Iuliia Gernego, Tetiana Shkoda, Oleksandr Savych. Marketing tools in strategic management of young scientists’ human capital. Baltic Journal of Economic Studies, Vol. 7 No. 4 (2021) September, Pp 43-54, (Web of Science). https://doi.org/10.30525/2256-0742/2021-7-4-43-53, URL: http://www.baltijapublishing.lv/index.php/issue/article/view/1259
  • Kudenko O., Makhortov Y., Tiukhtii M., Kashina G., Ablova O. Assessment Of Target Segments Of Enterprises In The Regional Market In Terms Of Attractiveness. International Journal of Scientific &Technology Research, Vol. 9, Issue 03, March 2020. pp. 3275-3280. URL: http://www.ijstr.org/final-print/mar2020/Assessment-Of-Target-Segments-Of-Enterprises-In-The-Regional-Market-In-Terms-Of-Attractiveness.pdf (Scopus)
  • Laburtseva O., Larina Ya., Nahorna O., Vinichenko S., Hordiienko V., Alaa Tabit Niama Al-Shaban. Development of a Marketing Strategy for Enterprise Financial Growth. Studies of Applied Economics. Vol. 39, No. 5, 2021. URL: http://ojs.ual.es/ojs/index.php/eea/article/view/4794 (Scopus)
  • Larina Ya., Galchynska J., Popov O. Development of egg market in Ukraine: Evaluation, forecasting and marketing solutions. Journal of Hygienic Engineering and Design, Vol. 33, 2021. pp. 249-259. URL: https://keypublishing.org/jhed/jhed-volumes/jhed-volume-33-yaroslava-larina-development-of-egg-market-in-ukraine-evaluation-forecasting-and-marketing-solutions/ (Scopus)
  • Lylyk I., Lylyk S. Report on the Assessment of the technical and programmatic capacity of Ukrainian Civil Society Organization activity in Consumer targeting activities conducted under the joint initiative of the European Union and UNDP. Ukrainian Marketing Association, The Consumer Society and Citizen Network project (CSCN), 2007.
  • Molchanova, E., Dluhopolskyi, O., Savych, O., Kovtoniuk, K., Markovych, I. Analysis of the selected entry strategy of blue bottle coffee roaster. Ikonomicheski Izsledvaniathis 2021, 30(8), p. 229–242. (Scopus). URL: https://www.iki.bas.bg/Journals/EconomicStudies/2021/2021-8/12_Dluhopolskyi.pdf
  • O. Savych, E. Molchanova, A. Fedorchenko and K. Kovtoniuk, Modeling of Key Marketing Parameters of Development of the EU Car Market and its Clusterization, 2021 11th International Conference on Advanced Computer Information Technologies (ACIT), 2021, Pp. 364-367.doi: 10.1109/ACIT52158.2021.9548474 (Scopus).
  • Oksana Zghurska, Yaroslava Larina, Ruslan Dymenko, Stepan Kubiv, Andrii Tarasiuk Multi-agent model of the distribution channel management system of agro-industrial enterprises. FINANCIAL AND CREDIT ACTIVITY: Problems of Theory and Practice. Volume 5. №. 46 (2022). 361–372. https://fkd.net.ua/index.php/fkd/article/view/3869 (WoS)
  • Oksana Zghurska, Oleksandr Tuvorsky, Olena Shevchenko, Inna Zelisko, Ruslan Dymenko, Yuriy Safonov. Improvement of methodological principles of brand protection in cyberspace. Financial and credit activity: problems of theory and practice. Volume 4 (51), 2023. Р.539-552. https://fkd.net.ua/index.php/fkd/article/view/4108/3917 (Scopus, Web of Science)
  • Okunyeva O. The Function of Internal Marketing in the Process of Formation of a Customer-Centric Company. Eastern European Business and Economics Journal 4(2), 2018, р. 97-131.
  • Oleksandr Savych, Tetiana Shkoda. The concept of marketing efforts consolidation at the global car market. Selected papers of the 11th International Scientific Conference “Business and Management 2020” held on May 07-08, 2020, Vilnius, Lithuania. Pp. 63-72. Clarivate Analytics' ESCI (Web of Science). https://doi.org/10.3846/bm.2020.542. URL: http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/542
  • Pavlenko, V., Ponomarenko, I., Fedorchenko, A., Chorna, O., Pylypenko, V. Development and Marketing Promotion of the Educational Program Mobile Application in the Field of Electrical Engineering. Proceedings of the 2022 IEEE 4th International Conference on Modern Electrical and Energy System, MEES 2022, 2022  (Scopus)
  • Prokopenko О., Larina Yа., Chetveryk О., Kravtsov S. et al. Digital-Toolkit for Promoting Tourist Destinations. International Journal of Innovative Technology and Exploring Engineering (IJITEE), Volume 8 Issue 12, October 2019. DOI:10.35940/ijitee.L3745.1081219. URL: https://www.ijitee.org/wp-content/uploads/papers/v8i12/L37451081219.pdf (Scopus)
  • Reshetnikova I. A study of perception of the image of France by Ukrainian customers. Marketing w 25-leciu gospodarki rynkowej w Polsce. Monografija. Polskie Wydawnicrwo Ekonomiczne, Warszawa 2014.  P. 533– 544.
  • Reshetnikova I., Sagaidak M. Conceptual model of a set of the internal marketing of enterprises of the servise sector. Globalne aspekty Ekonomii Światowej i Stosunków Międzynarodowych w warunkach niestabilnośti gospodarczej: monografia Międzynarodowej Konferencji Naukowo-Praktycznej, Częstocnowa, Akademia Polonijna, 2016. p. 810-824. 
  • Reshetnikova I.L. Establishing and development of marketing in Ukraine. Tozsamosc s wizerunek marketingu. Redakcja naukowa Roman Niestroj,Krakow, 2009, р.343-346.
  • Reshetnikova I.L. Global marketing strategies on the confectionary market of Ukraine. Problems of marketing management in globalization , Matej Bel University Banska Bystrica Slovakia, 2008, p.211-216.
  • Reshetnikova I., Sagaidak M. Diagnostics of the Consumer´s Satisfaction of Service. The Journal of Economics and Social Research. MatejBel University BanskaBystrica Slovakia.vol. XVII, 2016, No 1. p. 66-76
  • Reshetnikova I.L., Sahaidak M.P. Multi-channel marketingin communication activities oflogistics companies. Вісник Національного ун-ту «Львівська політехніка». Серія: Логістика. 2016. №848. С. 69-75.
  • Savych O., Molchanova E. Modelling of global car market development under globalization impact. Financial and credit activity: problems of theory and practice. 2019. Vol. 3, №30. p. 273-282 (Web of Science).
  • Savych O., Fedorchenko A., Molchanova E., Kovtoniuk K. Modeling of key marketing parameters of the EU car market and its clusterization. Advanced Computer Information Technologies (ACIT 2021): 11th International Conference papers, 15-17 September 2021, Deggendorf, Germany. Pp. 364-367. (Scopus). URL: http://www.scopus.com/inward/record.url?eid=2-s2.0-85116688876&partnerID=MN8TOARS
  • Savych O., Molchanova E., Kovtoniuk K. Covid-19 Presents New Challenges and Opportunities to Higher Education. Revista Românească pentru Educaţie Multidimensională. 2020, Vol. 12, Issue 2, Sup. 1, pp. 168-174 (Web of Science). https://doi.org/10.18662/rrem/12.2Sup1/303 URL: https://www.lumenpublishing.com/journals/index.php/rrem/article/view/2819/2505
  • Savych О., Shkoda Т. Impact of Key Marketing Tools on Global Car Market Development. Communications - Scientific Letters of the University of Zilina, 2021, #23(4) (Scopus), A264-A276, https://doi.org/10.26552/com.C.2021.4.A264-A276. URL: http://komunikacie.uniza.sk/index.php/communications/article/view/1750/1646
  • Savych О., Shkoda Т. Trends of air transportation market development in Ukraine. Innovative Marketing. 2020. Vol. 16, Issue 2, pp. 29-42 (Scopus). URL: https://businessperspectives.org/journals/innovative-marketing/issue-348/trends-of-air-transportation-market-development-in-ukraine
  • Shkoda T., Savych O. (2022). Transformation of Marketing in Wartime and Postwar. Baltic Journal of Economic Studies, 8(5), 209-216. Emerging Sources Citation Index (Web of Science), Ресурсний допуск: http://www.baltijapublishing.lv/index.php/issue/article/view/1996/2005
  • Vasilkova N. Strategische Allianzen: eine systematische Übersicht über neuere Branchen-und Fallstudien. Universität Konstanz, 2001.
  • Viktoriia Pidhurska, Yaroslava Larina. Analysis of the Covid-19 pandemic’s impact on the Ukrainian confectionery market. Journal of Hygienic Engineering and Design. № 4 (41), 2022, 381-395. URL: https://keypublishing.org/jhed/jhed-volumes/jhed-volume-41-fpp-26-viktoriia-pidhurska-yaroslava-larina-2022-analysis-of-the-covid-19-pandemics-impact-on-the-ukrainian-confectionery-market/
  • Yaroslava Larina, Julia Galchynska, Petro Kucheruk, Oksana Zghurska, at all. Estimation of the Domestic Agricultural Sector Potential for the Growth of Energy Cultures for Bioenergy Fuel Production. Agricultural engeneering 2021 Volume 25. PP. 73-82.. URL: http://188.190.33.55:7980/jspui/bitstream/123456789/8984/1/Larina_KA.pdf (Scopus)
  • Zghurska О., Somkina, T., Korchynska O., Fedorchenko A., Tarasevych O., Kubiv S. Formation of organizational and economic structure in the process of developing innovative solutions of a diversified enterprise. Journal of Hygienic Engineering and Design (Food Production and Processing). Vol. 36. 2021. Pp. 111-118. UDC 005.591.6:[334.72:63(477) (Scopus).
  • Zghurska O., Larina Ya., Somkina T., Korchynska О. Organizational structure of agro-industrial enterprises’ activity in the direction of diversification strategies’ formation. Solid State Technology. Vol. 63 No. 6, December 2020. P. 42–43. URL: http://solidstatetechnology.us/index.php/JSST/issue/view/49 (Scopus) 
  • Оksana M. Zghurska, Yaroslava S. Larina, Andriy V. Fedorchenko, Vasyl D. Zalizko, Stepan I. Kubiv. Strategic forecast of multifactorial impact on the efficiency of diversified enterprises. Financial and credit activity: problems of theory and practice. Vol. 5 No. 40. 2021. (ISSN: 2306-4994; e-ISSN: 2310-8770). (Web of Science)
  • Оksana Zghurska, Yaroslava Larina, Khaleel Jdayea Hammadi, Yuliia Tymchenko, Turovsky Oleksandr, Stepan Kubiv, Artem Kyrychenko Modeling of information Influence on socio-cultural development of society. Journal of Hygienic Engineering and Design. 2022. №40. PP. 250-256. https://keypublishing.org/jhed/wp-content/uploads/2022/12/JHED-40-Volume-Content-Archive-L.pdf (Scopus)
Остання редакція: 07.10.23