| - Faculties»
- Faculty of International Economics and Management»
- Departments»
- Department of International Trade and Marketing»
- Faculty members»
- Hordieieva Tamara Fedorivna
Tamara Hordieieva Department: | Department of International Trade and Marketing |
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Position: | Associate Professor |
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Teacher degree: | associate professor |
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Degree: | Ph.D. in Economics |
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Teaching Experience: | 40 |
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Graduated with honors from Taras Shevchenko Kyiv State University in 1973, majoring in "economic cybernetics", qualification - "mathematician-economist". Graduated from the Institute of Cybernetics of the National Academy of Sciences of Ukraine. In 1982, she defended her PhD thesis Academic degree - Candidate of Economic Sciences Academic title - Associate Professor.. Experience in scientific and pedagogical work - over 40 years. Worked at the Institute of Cybernetics of the National Academy of Sciences of Ukraine, the Institute of World Economy and International Relations of the National Academy of Sciences of Ukraine, the International Institute of Management (MIM-Kyiv). Since 1998 - Associate Professor of the Vadym Hetman Kyiv National Economic University. Interned at the Carnegie Mellon University Business School (Pittsburgh, USA). Advanced training • KNEU named after V. Hetman, Certificate of advanced training 12СС02070884/069174 – 19 “IT platform of educational activity of a teacher”, 31.05.2019. Duration - 108 hours. • KNEU named after V. Hetman., Anatoly Poruchnyk Educational and Scientific Institute of Business Education. Certificate of advanced training courses under the program "Accreditation Coaching". Duration 180 hours. from June 27, 2023 No. 0806 • KNEU named after V. Hetman., Anatoly Poruchnyk Educational and Scientific Institute of Business Education. Certificate of advanced training courses under the program "Distance technologies in the educational space of the university". Duration 180 hours. from April 27, 2024 No. 2022. |
 Department: | Department of International Trade and Marketing |
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Position: | Associate Professor |
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Teacher degree: | associate professor |
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Degree: | Ph.D. in Economics |
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Teaching Experience: | 40 |
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Biography: | |
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Graduated with honors from Taras Shevchenko Kyiv State University in 1973, majoring in "economic cybernetics", qualification - "mathematician-economist". Graduated from the Institute of Cybernetics of the National Academy of Sciences of Ukraine. In 1982, she defended her PhD thesis Academic degree - Candidate of Economic Sciences Academic title - Associate Professor.. Experience in scientific and pedagogical work - over 40 years. Worked at the Institute of Cybernetics of the National Academy of Sciences of Ukraine, the Institute of World Economy and International Relations of the National Academy of Sciences of Ukraine, the International Institute of Management (MIM-Kyiv). Since 1998 - Associate Professor of the Vadym Hetman Kyiv National Economic University. Interned at the Carnegie Mellon University Business School (Pittsburgh, USA). Advanced training • KNEU named after V. Hetman, Certificate of advanced training 12СС02070884/069174 – 19 “IT platform of educational activity of a teacher”, 31.05.2019. Duration - 108 hours. • KNEU named after V. Hetman., Anatoly Poruchnyk Educational and Scientific Institute of Business Education. Certificate of advanced training courses under the program "Accreditation Coaching". Duration 180 hours. from June 27, 2023 No. 0806 • KNEU named after V. Hetman., Anatoly Poruchnyk Educational and Scientific Institute of Business Education. Certificate of advanced training courses under the program "Distance technologies in the educational space of the university". Duration 180 hours. from April 27, 2024 No. 2022. |
Department: | Department of International Trade and Marketing |
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Areas of research: | International marketing, international trade, digital technologies in international trade and marketing activities, scientific research methods |
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Uploaded files: | 0 |
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Publications: | In the monograph: - Gordieieva T. Tsygankova T. Regional supply chains of foreign trade of the Middle East and North Africa countries.Institutional, Financial and Economic Challenges and Prospects of Cooperation between Ukraine and MENA Region: monograph.Under Ed. D. Lukianenko and Z. Lutsyshyn. Kyiv National Economic University named after Vadym Hetman (KNEU),Wyższa Szkoła Ekonomiczno-Humanistyczna (University of Economics And Humanities)Bielsko-Biała. 2020. Р.16-44.
Articles: - T.Tsygankova1 , O.Yatsenko, T.Obolenska, T.Gordieieva , V.Osadchuk. Influence of industry 4.0 on strategies of companies entering the global market of data integration services. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, 2023, № 2. p. 141-148. https://doi.org/10.33271/nvngu/2023-2/141(SCOPUS)
- Tamara Gordieieva, Arutiun Tsaturian. Analysis of trends and determinants of the «Big 4» companies in the global audit market. Technology Audit and Production Reserves. 2023.Vol.4.№4(72). P.6-11. URL: https://journals.uran.ua/tarp/article/view/286076;
- Tsyhankova Tetyana, Gordieieva Tamara. Development of the concept of international marketing in the digital economy. International Economic Policy. 2023. №1(38). P. 55-77. URL: http://iepjournal.com/journals/38/2023_38_3_Tsyhankova_Gordieieva.pdf (Ukrainian)
- Tsyhankova T. M., Gordieieva T. F., Khotsynska D. V. Qualitative modernization of consulting services in the process of foreign investment in the post-war reconstruction of the economy of Ukraine. Business Inform. 2023. №7. P. 51–59.URL: https://www.business-inform.net/export_pdf/business-inform-2023-7_0-pages-51_59.pdf (Ukrainian)
- Tsyhankova T. M., Gordieieva T. F., Sharova A. A. Progressive marketing technologies of South Korean automakers on the world market. Scientific Bulletin of Uzhgorod National University. Series "International Economic Relations and World Economy". 2023. Issue 48. p. 82-89. (Ukrainian)
- Gordieieva T.F. Intensity of international trade as an indicator of the degree of international trade integration. Scientific Bulletin of the International Humanitarian University. Series: Economics and Management. Collection of scientific papers. –– Issue 27. – Part 1. Odessa. 2017.– p. 27-32. (Ukrainian)
- Gordieieva T.F., Olefirenko V.V. Non-tariff neoprotectionism in Ukraine. Young scientist. — 2016. — No. 12. P. 722-726. (Ukrainian)
- Gordieieva T.F., Stroyko T.V., Yevdochenko O.O. Strategic directions of functioning of financial instruments of regional policy of the EUGlobal and national problems of economy: Electronic scientific publication. Issue 1. - Mykolaiv: Mykolaiv National University named after V.O. Sukhomlynsky, 2014. p.55-59. (Ukrainian)
- Gordieieva T.F. Transformation of technologies of international marketing according to modern trends of global markets. Global and national problems of economy. Electronic scientific professional publication. - Mykolaiv: Mykolaiv National University named after V.O. Sukhomlynsky. 2015. Issue 8. - p.30-34.URL: http://global-national.in.ua/archive/8-2015/07.pdf. (Ukrainian)
Conference proceedings and abstracts - Gordieieva T.F. Environmental determinants of marketing activities of the enterprise in target foreign markets. Nineties economic and legal discussions. Series: Social sciences and humanities: materials of the International multidisciplinary scientific Internet conference (Lviv, Ukraine, Opole, Poland, October 23-24, 2024) NGO “Scientific Community”, WSZIA w Opolu. Lviv: FO-P Shpak V.B. p. 8-11. URL: http://www.spilnota.net.ua/ua/article/id-5025/ (Ukrainian)
- Gordieieva T., Lyskova L. Potential and risks of introducing artificial intelligence into the educational process of a modern university. Digital ecosystem of a modern university: adaptation and development in conditions of turbulence of the educational environment: Collection. materials of the scientific and methodological conference of April 24-25, 2024. [Electronic resource]. – K.: KNEU, 2024. p.203-210/ (Ukrainian)
- Gordeeva T.F. Digitalization of international marketing research. Information society: technological, economic and technical aspects of formation (issue 77): materials of the International Scientific Internet Conference (Ternopil, Ukraine - Pereworsk, Poland, May 9-10, 2023) / NGO “Scientific Community”; WSSG w Przeworsku. – Ternopil: FO-P Shpak V.B., 2023. URL: http://www.konferenciaonline.org.ua/ua/article/id-1107/ (Ukrainian)
- Gordieieva T.F. Omnichannel in modern international marketing. Economics, Finance, Accounting and Law: Strategic Priorities of Development in the Context of Globalization: Collection of Abstracts of the International Scientific and Practical Conference (Uman, March 20, 2023). Uman: TsFEND, 2023. P.9-10 p. (Ukrainian)
- Gordieieva T.F. Approaches to the Formation of an International Marketing Complex in Electronic Commerce. Information Society: Technological, Economic and Technical Aspects of Formation (Issue 72): Proceedings of the International Scientific Internet Conference (Ternopil, Ukraine - Perevorsk, Poland, November 15-16, 2022) / NGO “Scientific Community”; WSSG w Przeworsku. – Ternopil: FO-P Shpak V.B., 2022. P.92-97. URL: http://www.konferenciaonline.org.ua/ua/article/id-780/ (Ukrainian)
- Gordieieva T.F. Modern trends and factors of development of international electronic trade. Digitalization of the modern system of international economic relations: materials of the scientific and practical conference. Kyiv, Taras Shevchenko National University of Kyiv. Institute of International Relations. November 21, 2019 Electronic journal "International Relations. Series: Economic Sciences". 2019. Vol. 1, No. 20. P. 45-46. URL: http://journals.iir.kiev.ua/index.php/ec_n/article/view/3764 (Ukrainian)
- Gordieieva T.F. Digitalization of international trade and marketing activities of companies. Current issues of economics, accounting, finance and law: collection of abstracts of reports of the international scientific and practical conference (Poltava, November 10, 2018). Poltava: TSFEND, 2018. – Part 8. p. 20-22. (Ukrainian)
- Gordieieva T.F. Innovative technologies in international marketing. International scientific conference Economy and Management: Modern Transformation in the Age of Globalization, Part II, March 24, 2017. Klaipeda, Lithuania: Baltija Publishing. p.7-9. (Ukrainian)
- Gordieieva T.F. The impact of market globalization on the international marketing activities of companies. International Scientific Conference modern transformation of economics and management in the era of globalization.: Klaipeda January 29, 2016. Klaipeda: Baltija Publishing. p.19-21 (Ukrainian)
- Gordieieva T.F. Modern trends in the global marketing environment. Modern trends in economics and management: a new look: Collection of materials of the IX International Scientific and Practical Conference (Zaporozhye, November 13-14, 2015) / East Ukrainian Institute of Economics and Management. In 3 parts. – Zaporozhye: GO "SIEU", 2015. – Part 2. pp. 46-49. (Ukrainian)
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* International Marketing, + International Marketing Management, * Research Methodology Distance learning courses • Distance learning course "International Marketing (Specialization in International Economics, Full-time) - Tsygankova - Gordeeva - IETR49014U" . K. KNEU. Electronic resource. Access mode: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=2028 • Distance learning course "International Marketing (Specialization in International Economics, Full-time) - Gordeeva - IETR49014U". K. KNEU. Electronic resource. Access mode https://ido-m.kneu.edu.ua/moodle/course/view.php?id=544 • Distance learning course "International Marketing (Specialization in International Business, Full-time) - Tsygankova - Gordeeva - Lyskova - IETR39014U" . K. KNEU. Electronic resource. Access mode https://ido-m.kneu.edu.ua/moodle/course/view.php?id=2030 • Distance course "International Marketing Management-OPP "MTiM - Tsygankova, Gordeeva, Ishchenko - IETR56101U" K. KNEU. Electronic resource. Access mode https://ido-m.kneu.edu.ua/moodle/course/view.php?id=474 • Distance course "International Marketing Management-OPP "MTiM" (distance learning) - Tsygankova, Gordeeva, Ishchenko - IETR56101U" K. KNEU. Electronic resource. Access mode https://ido-m.kneu.edu.ua/moodle/course/view.php?id=5545 • Distance course "45 - IVF - International Marketing - Gordeeva - QUAR445" K. KNEU. Electronic resource. Access mode: https://ido-m.kneu.edu.ua/moodle/course/view.php?id=1758 |