Educational level: Master

Programme: International Management

The course focuses on conceptual and theoretical knowledge and practical skills of modern models, methods, and technologies of international marketing management activity of a business enterprise.

Learning outcomes. After successfully completing this course, the student will be able to:

1. Synthesize marketing approaches in the context of global markets to analyze and evaluate the firm’s international marketing potential;

2. Evaluate the impact ofthe international business environment on the firm’s marketing activities;

3. Assess the different marketing strategies appropriate to target international markets;

4. Evaluate the impact of the global environment on the design of specific product, promotional, price, and distribution strategies;

5. Interpret the marketing peculiarities of B2B, В2C, and service marketsand implement appropriate marketing strategies;

6. Assess the regional (cultural) features of international marketing.

Syllabus - International Marketing Management