| - Faculties»
- Faculty of Marketing»
- Departments»
- Department of Marketing named after A.F.Pavlenko»
- Academic Staff»
- Okunieva Olha Volodymyrivna
Okunieva Olha Volodymyrivnadepartment: | Department of Marketing named after A.F.Pavlenko |
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Position: | PhD, Senior Lecturer |
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teacher degree: | none |
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Degree: | Ph.D. in Economics |
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Experience: | 6 |
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Biography: | |
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Senior lecturer at the Marketing Department at the Kyiv National Economic University named after Vadym Hetman. I collaborate with KNEU from 2013. I have been running seminar classes of Marketing Research, Consumer Behaviour, Advertising Management for both Bachelor's and Master's students. In 2015 year I launched the author's course "Research Methodology", which is successfully run yearly. My research activities focus on internal marketing, client orientation, customer value, marketing management, luxury marketing and study of affluentals. I employ the author's scientific concept of the internal marketing. I'm an experienced digital strategist. For 10 years, I have been leading a personal practice of development of marketing strategies and concepts for projects and companies, mainly in FMCG, IT (app / online services), education, beauty, luxury and fashion sectors, on the ukrainian market as well as markets of Europe, USA and Canada. I continiously undertake the internships and trainings in universities and enterprises in Ukraine. I earned a Master's Degree in Economics, specialization in Marketing Management, and a PhD in Economy of Enterprises both in KNEU named after Vadym Hetman. |
department: | Department of Marketing named after A.F.Pavlenko |
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Position: | PhD, Senior Lecturer |
---|
teacher degree: | none |
---|
Degree: | Ph.D. in Economics |
---|
Experience: | 6 |
---|
Biography: | |
---|
Senior lecturer at the Marketing Department at the Kyiv National Economic University named after Vadym Hetman. I collaborate with KNEU from 2013. I have been running seminar classes of Marketing Research, Consumer Behaviour, Advertising Management for both Bachelor's and Master's students. In 2015 year I launched the author's course "Research Methodology", which is successfully run yearly. My research activities focus on internal marketing, client orientation, customer value, marketing management, luxury marketing and study of affluentals. I employ the author's scientific concept of the internal marketing. I'm an experienced digital strategist. For 10 years, I have been leading a personal practice of development of marketing strategies and concepts for projects and companies, mainly in FMCG, IT (app / online services), education, beauty, luxury and fashion sectors, on the ukrainian market as well as markets of Europe, USA and Canada. I continiously undertake the internships and trainings in universities and enterprises in Ukraine. I earned a Master's Degree in Economics, specialization in Marketing Management, and a PhD in Economy of Enterprises both in KNEU named after Vadym Hetman. |
Publications: | Corporate culture as a tool of work with an internal marketing client / Avetisyan M, Okuneva O. // Corporate Governance: Strategies, Technology, Processes: Proceedings of the II International Scientific Conference, Leipzig, October 26, 2018. Leipzig, Germany , 2018 pp. 109-112. Conceptual Modeling of Business Processes of Internal Marketing. / Okuneva Olga // Innovative Economy, 2012 See publications on Google Academy, ResearcherID, ORCID |
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