Київський національний економічний університет імені Вадима Гетьмана

Product Marketing Specialist18 Травня 2023р.

#вакансії_перспектива 
 
Product Marketing Specialist
 
OBRIO is an IT company with Ukrainian roots inside Genesis business ecosystem. We specialize in developing mobile applications and web products. Our team consists of more than 120 talented professionals whose ambitions and striving for success help us build the best products on the market. Currently, the OBRIO team works remotely from various locations in Ukraine and 12 other countries.
 
Our flagship product Nebula has over 20 million downloads worldwide. It has been ranked as the № 1 lifestyle app of the day in the Apple Store and Play Market in the USA, Canada, and Australia several times. Nebula is a global multifunctional platform for astrology lovers created to inspire people in finding their way to happiness.
 
Your impact:
🔹plan and execute engaging email and push notification campaigns that align with Nebula's marketing strategy and objectives;
🔹develop complex marketing campaigns and Live Ops events that capture the attention of our audience;
🔹Conduct market research, generate ideas, and prioritize campaigns based on data-driven insights;
🔹conduct A/B testing on email and push notification campaigns to optimize performance and maximize engagement;
Segment and personalize email and push notifications to improve targeting and increase conversion rates;
🔹collaborate with cross-functional teams, including copywriters, designers, technical teams, and analysts, to develop and launch successful campaigns;
🔹analyze campaign metrics such as open rates, click-through rates, conversion rates, and revenue to identify areas for improvement and continuously optimize campaigns for better results.
 
Our green flags:
🔹0.6 months+ experience in email and push marketing campaigns;
🔹excellent analytical skills with a focus on making data-driven decisions to continuously improve campaign performance;
🔹experience with A/B testing and optimization techniques to optimize campaign effectiveness;
🔹advanced English language skills and strong copywriting skills to create compelling content that resonates with our audience;
🔹excellent communication skills to collaborate effectively with cross-functional teams;
🔹creative problem-solving skills to develop innovative solutions and ideas for campaign success;
🔹attention to detail to ensure accurate and error-free campaigns.
 
Nice to have:
🔹familiarity with Tableau, Amplitude, Iterable, or other tools that aim to create user engagement campaigns;
🔹knowledge of HTML and CSS to create and edit email and push notification templates.
 
📌For more information about the vacancy follow the link